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Title: Microsoft: Humans have shorter attention span than a goldfish
Source: [None]
URL Source: [None]
Published: May 18, 2015
Author: Brooks Hays
Post Date: 2015-05-18 01:24:59 by Tatarewicz
Keywords: None
Views: 22
Comments: 2

UPI... TORONTO, May 15 (UPI) -- A small study by researchers at Microsoft has found the human attention span is shortening. At just 8 seconds, they say it is now shorter than the attention span of the average goldfish.

The study, which featured a combination of surveys and mind games, was an apparently genuine attempt by scientists with the software company to better understand how mobile technology has affected attention span.

More than 100 volunteers in Canada responded to a questionnaire and played cognitive games designed to quantify attention spans. While answering questions and playing games, participants were monitored by electroencephalography (EEG), a non-invasive method for recording brain activity.

The results suggest the average attention of an adult in the Information Age is now eight seconds -- down from 12 seconds in 2000, the average the last time Microsoft conducted a similar study. This puts the human attention span at one second shorter than that of a goldfish.

"Canadians with more digital lifestyles (those who consume more media, are multi-screeners, social media enthusiasts, or earlier adopters of technology) struggle to focus in environments where prolonged attention is needed," researchers wrote in their published findings.

But the study also found that heavy technology users were better at multitasking. Researchers suggest a slightly shorter attention span may be the payoff for a brain better adapted to utilize multiple sources of information and entertainment.

But not everyone's convinced the data is proof that our brain has actually changed. Bruce Morton, a brain scientist at the University of Western Ontario's Brain & Mind Institute, says that the data only shows that humans' are using their brains differently.

"Just because we may be allocating our attention differently as a function of the technologies we may be using, it doesn't mean that the way our attention actually can function has changed."


Poster Comment:

To be expected with so much trivia. On the other hand if it's something you're really interested in the attention span is longer.

Joseph Zerres · Top Commenter · Roeliff Jansen Central School because unlike goldfish we make allot of really quick decisions ..

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#1. To: Tatarewicz (#0)

This is a very funny headline but I'm afraid that there is some truth to it, even for myself. Like many here iim a researcher but as I've said before over the last decade I've noticed my attention span is increasingly shorter. I very rarely read an entire article, unless I'm very interestedi iin it

I also wonder precisely how internet technology has affected our brains. I can guarantee it has.

"Even to the death fight for truth, and the LORD your God will battle for you". Sirach 4:28

Artisan  posted on  2015-05-19   8:41:20 ET  Reply   Trace   Private Reply  


#2. To: Artisan (#1)

I very rarely read an entire article, unless I'm very interestedi iin it

Don't be too hard on yourself. Lots of articles don't take more than a skimming for serious newshounds -- we can get the gist in a hurry as in any field of endeavor.

NeoconsNailed  posted on  2015-05-19   11:03:17 ET  Reply   Trace   Private Reply  


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