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Activism See other Activism Articles Title: Do You Know Where Your Shoes Have Been? Do You Know Where Your Shoes Have Been? 6/4/2009 1:46:12 PM by Keith Goetzman Tags: Environment, forests, deforestation, Amazon, cattle, leather, sustainable business, business ethics Timberland bootWe’ve previously written about “The True Cost of Leather,” citing the Ecologist’s reporting about toxic tanneries in Bangladesh. It turns out there’s even more to the story if you follow the shoe industry’s supply chain to Brazil—and it might change the way you feel about the shoes you’re wearing right now. Greenpeace this week announced the release of a report, “Slaughtering the Amazon,” that calls out several major shoe makers for using leather from cattle farms in the Amazon, which are gobbling up rainforest at an alarming rate and hence driving greenhouse gas emissions. Among the makers singled out in the report are Nike, Adidas, Reebok, and two brands that have a place in my own closet: Timberland and Clark’s. I specifically sought out the Timberland brand because of the company’s stated environmental consciousness. Grist’s Tom Philpott notes that the report “is really about the perils of using state policy to prop up global, corporate-dominated trade” and notes three clear themes: The expansion of cattle production in Brazil drives Amazon deforestation—and deforestation in turn drives climate change. The Brazilian government and the World Bank actively support the expansion of the nation’s cattle sector. and The real beneficiaries of such policies are not Brazilians. Indeed, labor conditions on Amazonian cattle farms are harrowing—and often tantamount to slavery, Greenpeace shows. Rather, it’s the companies that buy the products cheap and sell them dear. Greenpeace allows that some of the companies named may not in fact know that they are using leather from unsustainable Amazon farms, due in part to a convoluted supply chain that effectively “launders” leather supplies from criminal or “dirty” sources. But that doesn’t let them off the hook, it argues, and suggests that people write to the companies and urge them to clean up their acts. Timberland and Clark’s, my letter is in the mail. (Prologue: Timberland spokeswoman Kate King writes that “Timberland wants to engage with Greenpeace on the issue of tropical deforestation” in a response on Greenpeace’s blog.)
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