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Title: French cosmetics giant L’Oréal guilty of racial discrimination
Source: Times
URL Source: [None]
Published: Jun 25, 2009
Author: Adam Sage
Post Date: 2009-06-26 14:12:55 by Prefrontal Vortex
Keywords: None
Views: 141
Comments: 2

French cosmetics giant L’Oréal guilty of racial discrimination

L’Oréal, the French cosmetics giant, whose advertising campaigns proclaim “because you’re worth it”, was found guilty of racial discrimination for considering black, Arab and Asian women unworthy of selling its shampoo.

France’s highest court was told that the group had sought an all-white team of sales staff to promote Fructis Style, a haircare product made by Garnier, L’Oréal’s beauty division.

The word went out that Garnier’s hostesses should be BBR — “bleu, blanc, rouge” — the colours of the French flag. The expression is widely recognised in the French recruitment world as a code for white French people born to white French parents, a court was told, in effect excluding the four million or so members of ethnic minorities in France.

La Cour de Cassation, the equivalent of the US Supreme Court, said that the policy was illegal under French employment law, upholding a ruling given by the Paris Appeal Court in 2007.

The judgment was a significant blow to the image of the world’s biggest cosmetics group, which has spent millions of dollars in global advertising campaigns featuring stars such as Andie MacDowell, Eva Longoria, Penélope Cruz and Claudia Schiffer.

That image already suffered a battering when L’Oréal executives were forced to deny claims that they had lightened the singer Beyoncé Knowles’s skin for a campaign last year. The ruling also hinted at widespread prejudice among French shoppers since L’Oréal believed that they were more likely to buy shampoo from white sales staff, the court was told.

The ruling will fuel anger among black and Arab [French] people, who complain that they face widespread discrimination when seeking employment.

The court ruled that Adecco, the temporary recruitment agency whose Districom division hired the hostesses, was also guilty of racial discrimination. The Paris Appeal Court had fined both L’Oréal and Adecco €30,000 (£25,500) and ordered them to pay a further €30,000 each in damages to SOS Racisme, the anti-racist campaign group, which brought the case. The court upheld the fines but told the appeal court judges to reconsider the damages.

L’Oréal expressed “disappointment” at the judgment, which ends three years of legal wrangling over the discrimination claims. Adecco declined to comment.

Samuel Thomas, the vice-chairman of SOS Racisme, described the ruling as a “very great victory”. He said: “Whatever the size of the company, none is able to escape prosecution.”

The court was told that a Districom executive had sent a fax to its headquarters in 2000 saying that Garnier’s hostesses should be aged 18 to 22, wear size 38 to 42 clothes (British sizes 8 to 12) and be “BBR”.

Prosecutors said that Garnier wanted to exclude members of the ethnic minorities on the ground that they would be less likely to sell its shampoo in French shops. The court was told that only 4.65 per cent of the hostesses hired for Garnier’s campaign were black, Asian or Arab.

Before the BBR fax went out, the agency had been offering a pool of candidates in which 38.7 per cent were from ethnic minorities, suggesting that they had been blocked during the final stages of recruitment.

Districom employees said that they were given oral instructions to favour white sales staff. But Thérèse Coulange, the deputy managing director of Districom, who sent the fax, said that she had merely wanted hostesses able to “express themselves correctly in French”. She said that the fax had been a personal initiative and not the implementation of company policy.

Laurent Dubois, Garnier’s former managing director, told a lower court that he had “never given the slightest order to discriminate against anyone” and described racial prejudice as “foreign to L’Oréal’s genes”.

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#1. To: Prefrontal Vortex (#0)

SOS Racisme

SOS Racisme is a French anti-racist NGO, founded in 1984. Its Spanish counterpart, SOS Racismo, is based in Barcelona.

Contents [hide] 1 Activities 2 History 3 Criticism 4 Presidents of SOS Racisme 5 References 6 Bibliography 7 External links

[edit] Activities SOS Racisme's main goal is to fight racial discrimination. Often the plaintiff in discrimination trials, the organization also offers support to immigrants and racial minorities that are facing discrimination. It is also heavily involved in protesting and publicising examples of discrimination in society and in the law.

SOS Racisme uses testing as a method to expose racial discrimination by finding where racial double-standards may exist. For example, two identical work applications might be submitted to a prospective employer, with the only difference being the name of the applicants. One with a name of French origin, the other with a name suggesting the one of an immigrant. Other testings could take place at a realty office, where two people whose only difference is race would both look for housing, etc… This tactic has led to numerous law suits for racial discrimination, especially against nightclubs.

SOS Racisme advocates making CVs anonymous when filing for employment but is firmly against affirmative action.[citation needed]

[edit] History SOS Racisme is very close to the French Socialist Party (Parti Socialiste). Several important members of the party, as well as other leftist movements, helped create the association. The guiding principle of the association, brotherhood, is represented by the yellow hand logo upon which is written Touche pas à mon pote. This slogan, which means "Hands off my pal!", was adopted upon the creation of the organization in October 1984. Indeed, SOS Racisme benefitted from open support from the PS in the 1980s, and many members of SOS-Racisme became high-level PS politicians: Harlem Désir, president of SOS Racisme from 1984 to 1992, is today a Member of the European Parliament for the PS; Fodé Sylla, president of SOS Racisme from 1992 to 1999 was at that time a member of the PS (he is now member of the Communist Party, PCF); his successor, Malek Boutih, is national secretary of the PS in charge of social issues (including immigration-related issues); finally, current director of SOS Racisme, Dominique Sopo, started political activism in the UNEF-ID socialist student trade-union, before taking membership in the youth organisation of the PS.

SOS Racisme believes that, to put an end to racial discrimination, changes must be made to methods of urban planning and to education. Since the early 1990s, it has denounced the ghettos that are on the outskirts of big cities. The association advocates integration, and often cites examples of successful immigrants or their descendants.

At the turn of the century, the anti-racism movement was in turmoil due to the situation in the Middle East. SOS Racisme declared support for the peace process in Israel that was interrupted by the Second Intifada. It also denounced a resurgence of antisemitism in a book jointly published in 2002 with the UEJF, a Jewish student organization. Since then, the two organizations have continued to collaborate. Their Rire contre le racisme event (Laughing against racism) is held annually since 2004 at the Zenith concert hall in Paris, where it has featured performances by comedians such as Michel Boujenah, Dany Boon, Jean-Marie Bigard and Gad Elmaleh. In 2003, they also founded a joint student association called FEDER (Fédération des Enfants de la République) which runs for office in university elections.

In February 2006, during the Jyllands-Posten Muhammad cartoons controversy, SOS Racisme organized public meetings to defend their publication.

According to its president, Dominique Sopo, the association was interested in the Alter-globalisation movement for a time, but has now distanced itself from it because of its "lack of clearness" with regard to Muslim fundamentalism and antisemitism.

[edit] Criticism While often coming under fire from the far right, SOS Racisme is often criticized by the far left as well. Immigrants' associations and far left movements have often decried it as a puppet of the PS socialist party, and have in particular criticized its reformist and assimilationist stance, based on a classic Republican vision of a "meritocratic society," where social ascension is held to be favored by the Republic — a vision already denounced in the 1970s by the works of sociologist Pierre Bourdieu.

Malek Boutih, president of SOS Racisme between 1999 and 2003, was often criticized for statements supporting immigration quotas made while a member of parliament, where he was the Socialist Party's point man on immigration affairs.

“Some say that the age of chivalry is past, that the spirit of romance is dead. The age of chivalry is never past, so long as there is a wrong left unredressed on earth.” Charles Kingsley

Clitora  posted on  2009-06-26   14:32:48 ET  Reply   Trace   Private Reply  


#2. To: Prefrontal Vortex (#0)

Vive La France!!!!!!!!!!!!!!!!!!!!!

This sounds like a take down to me. L'Oreal must have pi$$ed some jews off.

Lady X  posted on  2009-06-26   14:32:49 ET  Reply   Trace   Private Reply  


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