From the leaked network memo: President Obama has called for a new era of responsibility. … We can turn up the volume for service and volunteerism, engage more people and make it part of who we are and what we do to bring the country together. …
Campaign Elements:
“To ‘organically’ create and produce as many shows as possible about service and volunteerism[.] …
Ideally storylines will touch on one or more of the key issues that have outlined as the country’s top priorities for services:
* Education and children
* Health and well being
* Environmental conservation and reduced energy consumption
* Economic development and financial security
* support for military families
From the iParticipate website:
Check Out All The Participating Shows! Find Out How Your Favorites Are Taking Part.
By iParticipate on Tue, Oct 13 2009, 18:11:41
Below are some of the shows taking part in EIF’s iParticipate campaign, and what they plan to do. (A “tag” means an in show announcement or promotion.)
Show……………………………………..Participation
ABC
America’s Funniest Home Videos…………Segment
Brothers and Sisters…………………………Script, tag
Castle……………………………………………Tag
Cougar Town…………………………………..Tag
Dancing With the Stars……………………..Segment, tag
Desperate Housewives………………………Script, tag
Eastwick………………………………………..Tag
Extreme Makeover: Home Edition………..Story line, tag
Grey’s Anatomy……………………………….Script, tag
Hank……………………………………………..Tag
Modern Family…………………………………Tag
Private Practice………………………………..Script, tag
Scrubs……………………………………………Tag
The Forgotten…………………………………..Script, tag
Ugly Betty……………………………………….Script, tag
All My Children………………………………….Script, tag
General Hospital………………………………..Script, tag
One Life to Live…………………………………Script, tag
The View………………………………………….Segment, tag
Jimmy Kimmel Live!…………………………..Segment, tag
NBC
30 Rock…………………………………………..Script, tag
Access Hollywood………………………………Segment, tag
Community………………………………………Script, tag
Heroes…………………………………………….Script, tag
Parks and Recreation………………………….Script, tag
The Biggest Loser………………………………Segment, tag
The Jay Leno Show……………………………Segment, tag
The Office………………………………………..Script, tag
Today……………………………………………..Segment, tag
CBS
Cold Case………………………………………..Script, tag
Criminal Minds…………………………………..Script, tag
CSI: Crime Scene Investigation…………….Script, tag
CSI: Miami……………………………………….Script, tag
CSI: NY…………………………………………..Script, tag
Gary Unmarried…………………………………Script, tag
Ghost Whisperer………………………………..Script, tag
How I Met Your Mother……………………….Script, tag
NCIS………………………………………………Script, tag
NCIS: Los Angeles…………………………….Tag
The New Adventures of Old Christine……..Tag
Numb3rs…………………………………………Script, tag
Rules of Engagement…………………………Script, tag
The Big Bang Theory………………………….Tag
The Mentalist……………………………………Tag
Two and a Half Men……………………………Tag
Late Show With David Letterman…………..Segment, tag
FOX
America’s Most Wanted………………………Segment, tag
Bones……………………………………………..Tag
Brothers………………………………………….Script, tag
COPS……………………………………………..Segment, tag
Lie to Me………………………………………….Script, tag
Major League Baseball………………………..Script,tag
So You Think You Can Dance?……………..Segment, tag
’Til Death…………………………………………Script, tag
The Wanda Sykes Show……………………..Future segment, tag
The CW
I Pledge…………………………………………..Committed
Nickelodeon
TeenNick HALO Awards………………………Segment, tag
WeTV
The Locator……………………………………..Tag My Fair Wedding……………………………….Tag
Lifetime
Army Wives……………………………………..Future story line
Project Runway…………………………………Tag
Rita Rocks……………………………………….Tag
Sherri……………………………………………..Tag
BET
The Mo’Nique Show…………………………..Tag
Disney Channel
Wizards of Waverly Place……………………Script
Sonny With a Chance…………………………Script
Hannah Montana……………………………….Script
The Suite Life on Deck………………………..Script
CNN
American Morning……………………………..Segment
Showbiz Tonight: HLN………………………..Segment
CMT
CMT Top 20 Countdown………………………Segment CMT Insider………………………………………Segment
Syndicated Shows
The Dr. Oz Show……………………………….Tag
Dr. Phil……………………………………………Segment(s), public service announcement
Entertainment Tonight / The Insider……….Segment, tag
Extra: The Entertainment Magazine……….Tag
Jerry Springer…………………………………..Tag
Judge Jeanine Pirro……………………………Tag
Judge Mathis…………………………………….Tag
Maury……………………………………………..Tag