This was a piece of the Spike Lee movie, C.S.A., which envisioned an America in which the South had won the Civil War. Throughout the movie (which is couched as a TV documentary), there are fake commercials for various products with racist names ... and at the end of the movie they demonstrate that similar names were used on similar products before (and sometimes after) 1930.
"The real deal is this: the royalty controlling the court, the ones with the power, the ones with the ability to make a difference, with the ability to change our course, the ones who will live in infamy if we pass the tipping points, are the captains of industry, CEOs in fossil fuel companies such as EXXON/Mobil, automobile manufacturers, utilities, all of the leaders who have placed short-term profit above the fate of the planet and the well-being of our children." - James Hansen