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Title: Forget Popcorn; Executive Demands Healthy Treats at Movie Theaters
Source:
http://www.popeater.com/
URL Source: http://www.popeater.com/2010/03/17/ ... Fhealthy-food-movie-theater%2F
Published: Mar 20, 2010
Author: Amber James
Post Date: 2010-03-20 12:42:57 by freepatriot32
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Keywords: Popcorn, Executive Demands, Healthy Treats, Movie Theaters
Views: 254
Comments: 26
Instead of hearing the rustle of candy wrappers, moviegoers may be interrupted by the sound of people munching on apples and carrots. Sony Pictures Entertainment Chief Executive Michael Lynton wants theater owners to put down the popcorn and candy and start offering healthier treats, the L.A. Times reports. While there's nothing quite like a bag of popcorn smothered in butter, patrons watching their waistlines would finally have nutritious snacking options. While some movie theater managers are open to the option, patrons seem more upset about the change to an age-old tradition. During the annual ShoWest movie industry convention, Lynton presented a poll of moviegoers commissioned by Sony Pictures, which revealed: • two-thirds of moviegoers and three-quarters of parents are more likely to buy healthy snacks at theaters if they are offered; • forty-two percent of parents said they would buy concessions more often if healthy options were available; and • sixty percent of parents said having healthier snacks in theaters would enhance their overall movie-going experience. "I don't think giant tubs of spinach or broccoli's a good idea. And nobody wants to eat cauliflower while watching 'Spider-Man,' or drink a 40-ounce cup of prune juice," Lynton said. The Center for Science in the Public Interest conducted a recent study and "found movie theater popcorn offerings range from 400 to 1,200 calories, with one to three days' worth of saturated fat and up to 1,500 milligrams of sodium. Make it a combo and add 300 to 1,110 empty calories worth of candy and another 150 to 500 calories from a sugary soft drink to wash it all down." Both Regal and AMC popped their popcorn in coconut oil, which contains 90% saturated fat, while Cinemark popped their popcorn in non-hydrogenated canola oil, which offers contained only a fraction of the saturated fat. Cynthia Pasquella, a board certified clinical nutritionist and holistic life and wellness coach, says Americans are constantly looking for healthier food options, and entertainment venues should offer healthier treats. "We have to be really careful about moving away from the concept of popcorn, chocolate and sodas cold turkey. Not many people are going to order a side of broccoli or a salad as they head into the theater," she tells PopEater. "Most of us associate the theater experience with buttery popcorn and yummy snacks, so the trick is to make these foods available in a healthier format." Pasquella offers up the idea of "air popped popcorn from non-genetically modified corn." But have no fear, chocolate lovers, there's a great alternative. "Dark chocolate that's high in cacao is delicious and packed with antioxidants but doesn't contain the same amount of sugar and harmful additives." Cinema managers aren't weighing out the option -- especially if the demand is there. According to a TIME.com's Money Blog, movie theaters make 85% of their profit at the concession stands. According to the site, $30 worth of raw popcorn can translate into as much as $3,000 in sales at the movie theaters. "Whatever sells is worth bringing into the market," a Long Island Movieland Cinemas manager tells PopEater. "There are theaters already providing alternatives like air popped and unsalted popcorn or low fat butter... But it is all about demand." PopEater readers were split about the new options and concerned about the concession stand cost. "At the prices they charge for crap food, I would hate to see what they would charge for a healthy snack. $50 organic apple, anyone?" Whitney Russell Odabashian wrote on PopEater's Facebook wall. "I'd feel better about taking the kids to the movies with the healthier snack options," Pearl Ramirez wrote. But others didn't want to give up the age-old tradition of letting loose and pouring on the extra butter. "The movies have been a place for kids and adults to go and enjoy a movie... enjoy a tub of buttered popcorn, a greasy hot dog, cheese fries, ice cream and all the gooey candies that one can carry to their seat," said Escabedo Carlos. Pasquella challenges those opposed to not be afraid to experiment and remain open-minded. "I will often switch clients from their favorite foods to a healthier version, and they actually like the taste of the healthier version better ... As long as we don't try to drastically [alter] the theater experience and stick to offering healthier versions of the foods people are used to, there is a great chance they will choose the healthier options," Pasquella advises.
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#1. To: freepatriot32 (#0)
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
Does anyone here go to a movie theater?
The irony is that popcorn itself isn't a bad snack until they dump on the coloring and loads of hydrogenated oil they pass off as butter. Use a minimal amount of real butter & salt and you got something pretty decent. My biggest problem is the outrageous amount movies charge for it all. Best off not buying any food at all.
Sometimes. Movies here in Ecuador are much more reasonable. Saw Avator in 3D here, and the matinee price was about $2.75 a ticket. Pushes $4 otherwise.
The thought of an 18 year old, acne speckled movie theater employee making me a fruit cup is about as appealing as taking an emergency crap in a public toilet. It ain't gunna happen.
That's down-right cheap. Scoreboard to Ecuador, again.
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
I think that Grease (1978) was the last walk-in movie I saw. It was the rage in Mexico, where we honeymooned, and was titled Vaselina down there.
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
Yes, I take my kiddies to the $3 movie theater. They show the movies that are a few weeks old and always have kiddie movies during the afternoon.
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ... We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." Edward Bernays, Father of Public Relations
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
That would be something I would like to see in a Theartre - pop sweetened with real cane sugar and not the Mercury laden High Fructose Corn Death Syrup. Also new studies coming out suggest that because the body does not metabolize it as easily as cane sugar that it results in weight gain - and can act as a catalyst for weight gain. Drinks sweetened with Stevia would be even better - or half and half to reduce the sugar load.
"One of the least understood strategies of the world revolution now moving rapidly toward its goal is the use of mind control as a major means of obtaining the consent of the people who will be subjects of the New World Order." K.M. Heaton, The National Educator
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
No, Stevia is an interesting story. It is actually the leaf of a South American plant that is naturally sweet but with virtually no calories. The FDA (wholly owned subsidiary of Big Pharma that it is) has banned its use as a sweetener. I suspect because it competes with the artificial poison sweeteners, and cannot be patented to produce obscene profits, that are produced by Big Pharma (remember that Aspartame a.k.a. "Nurtra-Death" was introduced by Searle). Stevia has no known adverse side-effects. So much for the FDA being interested in "health".
"One of the least understood strategies of the world revolution now moving rapidly toward its goal is the use of mind control as a major means of obtaining the consent of the people who will be subjects of the New World Order." K.M. Heaton, The National Educator
The Godfather, part I & II. Jaws The Exorcist The Ten Commandments Ginny does the Gladiators (That's about it for me)
Good point about all that lovely sticky watermelon juice, ES. On what planet do these asshats live?
Yeah, I went and saw Alien when it came out. I think that was 1980.
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
deleted
The relationship between morality and liberty is a directly proportional one. "You've got to put right and wrong above legal and illegal. Because when tyranny becomes law, rebellion becomes duty; and it is not rebellion at all, it is submission to the higher law that our government is in rebellion to. We're not the rebels, they're the rebels."
I think my last in theater movie was "The Phantom Menace".
"One of the least understood strategies of the world revolution now moving rapidly toward its goal is the use of mind control as a major means of obtaining the consent of the people who will be subjects of the New World Order." K.M. Heaton, The National Educator
I got so fricking sick of going to a theater, paying good money, only to have a bunch of idiots treat the theater like it's their living room. So I Built my own theater. I will happily wait for things to become available on DVD, before I spend another dime in a movie theater. Some films are worth seeing in Imax though, which I do not have the ability to replicate.
It is better to be hated for what you are, than loved for what you are not. - Tommy The Mad Artist.
I wouldn't do that on a dare, not even with a toilet nearby. Drinking my colonoscopy prep last summer was a bitch.
_________________________________________________________________________
#2. To: Eric Stratton, 4 (#1)
#3. To: freepatriot32 (#0)
#4. To: Lod (#2)
Does anyone here go to a movie theater?
#5. To: freepatriot32 (#0)
#6. To: Pinguinite (#4)
#7. To: Lod (#2)
#8. To: Jethro Tull (#5)
#9. To: Eric Stratton, 4 (#7)
#10. To: Pinguinite (#3)
#11. To: Lod (#2)
Does anyone here go to a movie theater?
#12. To: Jethro Tull (#5)
#13. To: Lod (#9)
#14. To: Eric Stratton (#8)
I do have aversion to sodas however since they contain tons of high fructose corn syrup.
#15. To: abraxas (#11)
#16. To: Original_Intent (#14)
#17. To: Original_Intent (#14)
#18. To: Eric Stratton (#16)
I've heard about Stevia, but isn't that merely another chemical compound that's the next and newest in a long line of artificial sweeteners that aren't healthy?
#19. To: Lod, all (#9)
#20. To: Eric Stratton (#8)
#21. To: Lod (#2)
Does anyone here go to a movie theater?
Mike Flaherty: Yeah, it's been there a long time. I wish I knew which corner.
My Man Godfrey (1936)
#22. To: Original_Intent (#18)
#23. To: Jethro Tull (#19)
#24. To: Jethro Tull, Lod (#19)
#25. To: Lod (#2)
#26. To: freepatriot32 (#0)
...or drink a 40-ounce cup of prune juice,"
"This man is Jesus,” shouted one man, spilling his Guinness as Barack Obama began his inaugural address. “When will he come to Kenya to save us?”
-Schweizerische Schuetzenzeitung (Swiss Shooting Federation) April, 1941
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