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Title: Sound affects taste of food
Source:
BBC
URL Source: [None]
Published: Oct 17, 2010
Author: Jason Palmer
Post Date: 2010-10-17 04:58:35 by Tatarewicz
Keywords: None
Views: 149
Comments: 4
ason Palmer Science and technology reporter, BBC News Empty table overlooking vineyard This might be the best place for the tastiest meal The level of background noise affects both the intensity of flavour and the perceived crunchiness of foods, researchers have found. Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well as overall flavour, of foods as they were played white noise. While louder noise reduced the reported sweetness or saltiness, it increased the measure of crunch. The research is reported in the journal Food Quality and Preference. It may go some way to explaining why airline food is notoriously bland - a phenomenon that drives airline catering companies to heavily season their foods. "There's a general opinion that aeroplane foods aren't fantastic," said Andy Woods, a researcher from Unilever's laboratories and the University of Manchester. "I'm sure airlines do their best - and given that, we wondered if there are other reasons why the food would not be so good. One thought was perhaps the background noise has some impact," he told BBC News. "Nasa gives their space explorers very strong-tasting foods, because for some reason thay can't taste food that strongly - again, perhaps it's the background noise. "There was no previous research on this, so we went about seeing if the hunch was correct." Tasteful In a comparatively small study, 48 participants were fed sweet foods such as biscuits or salty ones such as crisps, while listening to silence or noise through headphones. Meanwhile they rated the intensity of the flavours and of their liking. In noisier settings, foods were rated less salty or sweet than they were in the absence of background noise, but were rated to be more crunchy. "The evidence points to this effect being down to where your attention lies - if the background noise is loud it might draw your attention to that, away from the food," Dr Woods said. Also in the group's findings there is the suggestion that the overall satisfaction with the food aligned with the degree to which diners liked what they were hearing - a finding the researchers are pursuing in further experiments.
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#1. To: Tatarewicz (#0)
Any effect with curries?
The noblest man will marry the lowest daughter of a base family, if only she brings in money. And a lady will share her bed with a foul rich man, preferring gold to pedigree. Money is all. Good breeds with bad and race is lost. -- Theognis
We both fund our own destruction with insane studies like this. Nothing will come of it except pay-day for the grantees. Beam me up.
Well, it's better than research on more bombs, drones and other destructive armaments. Plus the exercise hones the research skills of the profe and grad students who do such studies.
Energize! "One of the least understood strategies of the world revolution now moving rapidly toward its goal is the use of mind control as a major means of obtaining the consent of the people who will be subjects of the New World Order." K.M. Heaton, The National Educator
#2. To: Tatarewicz (#0)
#3. To: Lod (#2)
Nothing will come of it except pay-day for the grantees.
#4. To: Lod (#2)
Beam me up.
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