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Health
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Title: Russia's kefir better gut flora booster than yogurt
Source: [None]
URL Source: http://english.pravda.ru/health/07- ... /117487-kefir_russian_drink-0/
Published: Apr 7, 2011
Author: Vadim Kirillov
Post Date: 2011-04-07 03:46:58 by Tatarewicz
Keywords: None
Views: 44
Comments: 1

Every Russian on average drinks 21.5 liters of kefir throughout the year. The point is not to confuse "live" kefir with its useless fake counterpart. Alas, there has been a great deal of fake product on the shelves of Russian stores lately. It has become trendy to drink yogurt and other Western dairy products that are meant to improve micro flora and protect the immune system. Yet, some products cannot even hold a candle to Russian kefir. If a plain yogurt contains a maximum of 5.3 species of beneficial microorganisms, kefir contains over 20 of them. In addition, it is not only bacteria but also fungi which have created a unique symbiosis called "kefir starter".

Through their coordinated work the fermented milk drink restores the intestinal flora after taking drugs, clears the body of toxins, improves digestion, strengthens the immune system, normalizes metabolism and thereby promotes weight loss. If you listen to the opinions of nutritionists and begin to drink kefir regularly, in a month you will see tangible results on your face and around the waist. The main According to one theory, the secret kefir starter was stolen from Persia, according to another it was obtained from the Caucasus through blackmailing. In any case, in 1909 industrial production of kefir was commenced in Russia, and now this beverage has an official status of a national Russian drink. Contemporary bacteria and fungi are the ancestors of ancient organisms because the only way to reproduce them is through breeding (the scientists have failed to obtain the new ones). It is difficult to maintain the starter; therefore not every producer is able to manufacture real kefir.

Simplified technology of its manufacturing is as follows: milk is decontaminated through pasteurization, and then in a sterile room at a certain temperature and humidity the starter is added to it, which provokes lactic and alcoholic fermentation. The result is a "live" white dairy drink.

It is not hard to recognize it on the shelves. First, look closely at the name of the product - it should be called "kefir". Then read the content - the classic white beverage contains only two ingredients: milk (whole or normalized) and kefir grains to ferment. Then find the information on the live flora on the label: "The amount of lactic acid microorganisms at the end of shelf life - at least 1 × 10 7-th degree CFU / g. The amount of yeast at the end of shelf life - at least 1 × 10 4 -th degree CFU / g ". And finally, another indication of a "live" kefir is the shelf life of no longer than 14 days. If the beverage can be stored longer, it was subject to heat treatment (preservatives in kefir are prohibited) and has lost its benefits.

Unfortunately, recently many kefir-like products appeared on the shelves of Russian stores. They are made not with live bacteria, but dried bacteria through adding powder to pasteurized milk. The result is a drink that tastes very similar to kefir, but in fact is not entirely the same. By law, it cannot be called kefir and is often referred to as "Kefir product", "kefirchik", "kefir ..." and so on. In addition, the label of the "dead" milk product will not show quantitative indicators of micro-organisms and yeast, and will not contain the starter. Such milk may contain palm fat. These kefir beverages, while safe for health, will not do the body any good.

Vadim Kirillov Medpulse


alcoholic fermentation. Wonder if you'd pass a Check Stop?

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MORTON GROVE, Ill., March 28, 2011 /PRNewswire/ -- Cubs fans this season will have a whole new way to celebrate Game Day with a delicious, nutritious frozen kefir coming soon to Wrigley Field. Lifeway Foods, Inc., (Nasdaq: LWAY), announced today that its Starfruit Cafe will become a permanent fixture in the main concession area at Wrigley field, offering a delectable assortment of its creamy Lifeway Frozen Kefir to fans during all Chicago Cubs home games this season.

Conveniently located next to the main entrance at Wrigley Field, Starfruit Cafe will debut on opening day, April 1, when the Chicago Cubs host the Pittsburgh Pirates. The Wrigley Starfruit Cafe will offer both original and pomegranate flavors of its velvety yogurt-like frozen smoothie that provides good-for-you calcium, probiotics and protein in a convenient and tasty treat that is sure to please adults and kids alike. Numerous palate-pleasing allergen and gluten-free toppings will be available to fans.

"Starfruit frozen treats were a big hit with Cubs Associates and media members who enjoyed the frozen kefir machine in the press box dining room last season, so we decided to make it available for our fans this year," said Wally Hayward, executive vice president, chief sales and marketing officer, Chicago Cubs. "We look forward to expanding our relationship with Lifeway this season."

As part of its partnership with the Chicago Cubs, Lifeway will also handout free Lifeway Kefir samples and offer post-game coupons to fans on "Lifeway Day" at Wrigley Field on July 17th. The company will sponsor the first pitch when Cubs take on the Florida Marlins at 1:20 p.m.

Cubs fans will also get a chance to sample Lifeway Frozen Kefir on April 24 when the Lifeway 25th Anniversary Mobile Tour makes a stop at Wrigley Field offering frozen kefir mini-pints and single-serve samples. The Anniversary Tour is an 11-week mobile extravaganza making stops at 10 major cities from coast to coast celebrating Lifeway's nutritious foods in fun 1980s style.

According to Edward and Julie Smolyansky, CFO and CEO of Lifeway Foods, respectively, "Being able to offer our Lifeway Frozen Kefir to the most dedicated fans in all of sports is really a dream come true for all of us," said Edward Smolyansky, CFO of Lifeway Foods. "We are thrilled to present this healthy food option for patrons as a perfect way to cool off during summer games and partner with the storied Chicago Cubs to promote the health benefits of Lifeway Kefir and our Starfruit Cafe locations." "This is a great opportunity for us to increase brand awareness and invite fans to our four other Starfruit Cafe locations around town."

For more information about Starfruit Cafe, please visit: www.starfruitcafe.com Find Starfruit Cafe on Facebook: www.facebook.com/starfruitcafe Follow Starfruit Cafe on Twitter: www.twitter.com/starfruitcafe

For more information about Lifeway Kefir, please visit www.lifewaykefir.com.

Lifeway Foods, Inc. Phone: 877.281.3874 Email: info@Lifeway.net

Find Lifeway Foods, Inc. on Facebook: www.facebook.com/lifewaykefir Follow Lifeway Foods on Twitter: twitter.com/lifeway_kefir Flickr: www.flickr.com/photos/Lifeway_Kefir YouTube: www.youtube.com/user/lifewaykefir

For more information about new offerings at Wrigley Field, please visit chicago.cubs.mlb.com/news...pr_chc&fext=.jsp&c_id=chc

About Lifeway Foods, Inc.

Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small Business' Fastest Growing Companies for the fifth consecutive year, is America's leading supplier of the cultured dairy products known as kefir and organic kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures plus ProBoostâ„¢. While most regular yogurt contains only two or three of these "friendly" cultures, Lifeway Kefir products offer greater nutritional benefits and support a healthier life. Lifeway produces various different flavors of its drinkable Kefir and Organic Kefir beverage, and recently introduced a series of innovative new products such as a children's line of Organic Kefir called ProBugsâ„¢ with a no-spill pouch and kid-friendly flavors like, Goo Berry Pie and Strawnana Split. In addition to its line of Kefir products, the company produces a variety of probiotic cheese products. Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits through its Starfruitâ„¢ retail stores.

About Starfruit Cafe

Made with delicious probiotic-filled Lifeway Kefir, Starfruit Cafe's frozen treats, custom parfaits and low-fat smoothies aid digestion, support immunity, promote weight loss, help fight lactose intolerance, prevent certain antibiotic side effects and can help lower cholesterol. Frozen treat enthusiasts are free to create their own delicious frozen kefir masterpiece with plenty of healthy toppings from which to choose. A subsidiary of Lifeway Foods, Starfruit Cafe has four local Chicago stores and available franchising opportunities. For more information, visit www.starfruitcafe.com.

MEDIA CONTACT: Erin O'Connor SS.PR (847) 415-9320 eoconnor@sspr.com

Tatarewicz  posted on  2011-04-07   4:04:57 ET  Reply   Trace   Private Reply  


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