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Miscellaneous See other Miscellaneous Articles Title: Nestle tempts dogs with high frequency sound in TV ads The world's biggest food company Nestle is seeking to conquer the dog food market with special advertising targeted at men's best friend. "Nestle Purina has created the first-ever television commercial especially for dogs," it said in a statement. "The TV commercial to be screened on Austrian television uses different sounds -- including a high frequency tone -- to capture the attention of four-legged friends and their owners," it added. The advertisement includes three sounds that can be picked up by dogs, including a squeak that is similar to the sound made by dogs' toys as well as a high-pitched 'ping'. Another is a high frequency tone that can be captured by dogs, but which humans can barely hear. The Swiss food giant has been seeking ways to tempt man's best friend. In August it said it had developed an ice-cream for dogs, which are lactose intolerant and which are unable to digest regular dairy products properly. Comments: I think the target demographic is specifically those dog owners who pamper their pooches with anything they can. If the dog shows an interest to the commercial for any reason, these owners will think that "Precious knows what she wants, doesn't she?" Smart marketing to go after the rich idiots. Marvin Martian This will work on all dogs with cash or credit cards; otherwise, why bother? Do the idiots at Nestles think I'm going to buy their product because my dog alerts to their ad? He may be brighter than my girlfriend, but I know he doesn't understand commercials.
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