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Miscellaneous See other Miscellaneous Articles Title: What choice of beer says about Ausies What's your beer say about you? THE beer you buy can be a pot, pint or stubbie full of social identity. Drinkers' favourite brands are shedding light on their personalities, pay packets and lifestyles, according to new Roy Morgan research. Iconic VB is a hit with the working-class, budget shoppers, pizza lovers and Dancing With The Stars viewers, while Carlton Draught's following is keener on fish and chips and V8 Supercars. Do you match the list? What's your favourite beer and what does it say about you? Tell us in the comments section below. High-income earners who frequent department stores and live theatres are likely to pick up a James Boag's. Book worms and ABC and SBS news addicts like a Stella Artois or Coopers Pale Ale. And the younger set tends to be fond of Corona and Heineken. Deakin University consumer behaviour expert Paul Harrison said brain scan studies had found alcohol purchases were usually driven by emotion before taste. "Beer is a really good indicator of aspiration and kinship," Dr Harrison said. "People are drawn towards the kinds of people that drink what they drink. "It is a reflection of your social circle and the kind of person you see yourself as. It's not about reality, it's about perception. It's better than reading a horoscope." The research on several mainstream beers are drawn from polls of 10,000 people covering 100 brands. Crown Lager drinkers were most likely to hold dinner parties, Pure Blonde and Tooheys Extra Dry fans enjoyed popping down to the pub for a drink, and Coopers Pale Ale and Stella Artois culture vultures were most likely to be seen at the ballet and opera. Pure Blonde and Corona buyers often tuned in to Desperate Housewives, Grey's Anatomy and How I Met Your Mother. Norman Morris from Roy Morgan said the beer market had dramatically fragmented as more brands became available. Post Comment Private Reply Ignore Thread
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