@MentionMachine is a new Washington Post news app that monitors Twitter and media across the Web for political candidate mentions, revealing trends and spikes that show where the conversation is and why. It launched Jan. 3, the day of the Iowa caucuses, and will run through the presidential election in November. There are a few ways Twitter variables, or mentions, can be measured or extrapolated to examine trends in campaigns. Growth in number of legitimate followers or a high recurrence of retweets are both indicative of growing grass-roots support. A spike in the number of times a candidate is mentioned on Twitter might signal an event that could alter a campaign. There are many engagement presentations across The Washington Post site that will display @MentionMachine counts to show these variables.
How @MentionMachine Works
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More at the article site. Click that link to see the scrollable @Mention bar on the bottom of the page for each candidate's count. Click on the @MentionMachine page link to see who is ahead of Romney in Twitter Mentions and is also in a virtual tie for that category with Obama but has the least number of Media Mentions: Ron Paul. While Gingrich has the most Twitter Mentions this week, some are undoubtedly about his family values hypocrisy and phony display of outrage at the SC Debate. I suspect that might have been a stunt to boost his Mentions in both categories. The bulk of his Twitter Mentions are likely explainable thusly:
4um Title: Report: 92% of Newt Gingrichs Twitter Followers Arent Real (and the real ones aren't real either, like oldi-box)