See other Editorial Articles
Title: Here's How Many User-Tracking Devices Ann Coulter Has On Her Website Right Now
Source:
[None]
URL Source: http://www.businessinsider.com/ann- ... ters-cookies-and-pixels-2013-2
Published: Feb 11, 2013
Author: http://www.businessinsider.com/ann-coult
Post Date: 2013-02-11 21:31:05 by tom007
Keywords: None
Views: 230
Comments: 5
Here's How Many User-Tracking Devices Ann Coulter Has On Her Website Right Now Jim Edwards | Feb. 11, 2013, 4:25 PM | 2,292 | 27 inShare3 Email More Ann Coulter Ann Coulter See Also Etch A Sketch Made One Of The Saddest Ads You'll Ever See To Honor Its Late Inventor Etch A Sketch Made One Of The Saddest Ads You'll Ever See To Honor Its Late Inventor How Facebook's Impending Deal For Microsoft's Atlas Fits In With Its Plan For World Domination How Facebook's Impending Deal For Microsoft's Atlas Fits In With Its Plan For World Domination Robin Williams Is The New Don Draper In A CBS Pilot Robin Williams Is The New Don Draper In A CBS Pilot Visitors to conservative pundit Ann Coulter's web site should prepare to be aggressively tracked by advertisers, according to a spreadsheet listing the cookies and tracking pixels on her site, which was sent to us by an advertising industry source. The source asked not to be named, but said that a "reasonable" number of cookies and pixles on a mainstream media site would be 10-15. (Cookies and pixels are tiny bits of software that web sites use to track your web browser, help with logins, and to allow advertisers to target users based on their history of browsing.) Coulter, however, allows as many as 164 cookies and pixels from more than 57 companies, our source tells us. We tweeted at Coulter to see if she has a comment. We'll update this item if she responds. The source said in an email: We subscribe to a service that tells us when some of the top couple thousand websites add new retargeting partners. We happened to see "anncoulter.com" show up on the tracking for the first time on Jan 18th 2013. Upon visiting, I have seldom seen as many pixels firing and cookies being set as I did on this site, and some of the names of these pieces of code reveal a little bit about what is going on - "Republican Party Mobilization". It looks like the visitors to her site are being sold out six ways from Sunday, and retargeted, shared, and whatever all over the web so that conservatives can be found and remarketed to ceaselessly. All kinds of swapping of unique user IDs etc. over 57 companies and hundreds of calls. For comparison, RachelMaddow.com (the site of the liberal MSNBC host) had zero cookies. The New York Times has 10 and Business Insider has 12, on the day our source looked at all four sites. To be fair to Coulter, her site is doing nothing wrong. There's nothing sinister about offering your inventory to every available network. But it suggests her inventory isn't managed well — everyone is welcome to buy on it, regardless of how low quality the clients or the bids are. (Two current clients are weight loss companies, for instance.) There tends to be an inverse relationship between the quality of a site's audience and the number of pixels and cookies firing from it. Publishers whose content is highly desired limit the number of buyers to only the most high-quality bidders. Our source said a virtual "who's who of ad tech" were at work on AnnCoulter.com. Among the names of the devices tracking Coulter fans are (emphasis added): http://a.triggit.com/px?u=6b0d6bd6f97d6817&rtv=RepublicanPartyMobilization http://seg.sharethis.com/socialOptimizationPixel.php?campaign=RT-MR_Mobilization http://tags.bluekai.com/site/2554?ret=html&phint=Prepackage%3DGovernment%20and%20Politics&phint=__bk_k%3D&phint=__bk_pr%3Dhttp%3A%2F%2Fbcp.crwdcntrl.net%2F5%2Fc%3D1411%2Frand%3D330100493%2Fpv%3Dy%2Fp%3D3934%2Fp%3D3935%2Fdp%3Dy%2Frt%3Difr&phint=__bk_l%3Dhttp%3A%2F%2Fbcp.crwdcntrl.net%2Fpx%3FYz0xNDEzJnB4aWQ9NjQ3MSwxNzkwNCwyNjk3OCw2Mzk3LDY0MzcsMjI5NTQsMTYyNDksMTc2MjYsMTk2NjAsNjQyOSZweGxpbT0x&limit=1&r=8329555 You can download a PDF of the full file here, but here's a sample of the list: Accuen Media 1 Adap.TV 3 AdBrite 4 AddThis 9 Adify 1 Admeld 1 AdShuffle 5 AdTech (adserver) 3 Aggregate Knowledge 1 AppNexus 6 AudienceIQ 2 BlueKai 3 Brilig 4 ChoiceStream 2 CrowdControl 12 Datonics 1 Demdex 4 Doubleclick 4 DoubleVerify 2 Drawbridge 1 Exelate 1 Flashtalking 7 Google 5 Google Analytics 1 i-behavior 1 IntentMedia 1 Intermarkets 5 InviteMedia (Google) 3 IXI Corporation 2 Lijit (Federated Media) 1 LiveRamp 4 Lotame 1 Media6Degrees 1 MediaMath 2 MIG (Media Innovation Group) 3 NexAction 1 OpenX 2 Pubmatic 1 Pulpo Media 1 PulsePoint 1 Quantcast 1 Reson8 2 Right Media (Yahoo!) 4 Rocketfuel 1 Rubicon Project 15 Scorecard Research (comScore) 2 ShareThis 1 SpotXchange 2 Tacoda (AOL) 1 Tapad 1 TargusINFO 2 Tidal.TV 2 Triggit 1 TubeMogul 1 Turn 12 Veruta 1 Read more: http://www.businessinsider.com/ann-coulters-cookies-and-pixels-2013-2#ixzz2KdHMhndi
Post Comment Private Reply Ignore Thread
Top • Page Up • Full Thread • Page Down • Bottom/Latest
#1. To: tom007 (#0)
.
-Alex Kurtagic
#2. To: X-15 (#1)
I admire your brevity.
"Satan / Cheney in "08" 
#3. To: tom007 (#0)
The irony of this site reporting on Ann Coulter is that when you click on the link above, they have 20 tracking cookies on their site even after admitting that the norm is 10-15. I'm glad I have ghostery Bizo
ChartBeat
Digg Widget
Google +1
Google Analytics
KissMetrics
LinkedIn Widgets
NetRatings SiteCensus
Optimizely
Parse.ly
Pinterest
Reddit
Sailthru Horizon
ScoreCard Research Beacon
SkimLinks
StumbleUpon Widgets
Twitter Button
Tynt Insight
Vertical Acuity
Vibrant Ads
Calling Ron Paul an isolationist is like calling your neighbor a hermit because he doesn't come over and break your window - unknown
I WITHDRAW MY CONSENT!
Any perceived compliance with unconstitutional “laws” or orders put forth by government employees is NOT recognition of their authority; it is simply the result of carefully calculated submission to an entity exhibiting superior firepower.
#4. To: tom007 (#2)
That's an old LP joke, one of those morons embedded some kind of tracking pixel in a period and raised all kinds of hell over there a couple of years ago.
-Alex Kurtagic
#5. To: X-15 (#4)
I remember that. Quite a few people left the site afterwards because Goldi refused to do anything about it IIRC
Calling Ron Paul an isolationist is like calling your neighbor a hermit because he doesn't come over and break your window - unknown
I WITHDRAW MY CONSENT!
Any perceived compliance with unconstitutional “laws” or orders put forth by government employees is NOT recognition of their authority; it is simply the result of carefully calculated submission to an entity exhibiting superior firepower.
Top • Page Up • Full Thread • Page Down • Bottom/Latest