At Cabela’s, we’re thankful for our customers each and every year. Our Chief Executive Officer, Tommy Millner, made the Christmas season merry and bright for a few, special customers by being a “Secret Outfitter.” Tommy posed as a new outfitter in training at our Cabela’s store and then escorted customers to check out at a secret register. At the end of the transactions, Tommy surprised customers by paying for all of the outdoor gear in their carts. But, the Christmas surprise didn’t stop there. The customers also received awesome gear from our friends at The North Face, Kelty and GoPro.
This Christmas Season, we invite you to pay it forward to someone with holiday cheer and kindness! Big or small, we can all make a difference this Christmas season.