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Title: NEW YOUGOV POLL SHOWS INCREASE IN BUILDING 7 AWARENESS "A 7 percentage point gain. translates to at least 15 million American adults becoming aware of Building 7 over the past 2˝ years."
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URL Source: http://www.ae911truth.org/news/256- ... a-events-yougov-poll-2016.html
Published: Mar 10, 2016
Author: Staff
Post Date: 2016-03-10 13:46:16 by Horse
Keywords: None
Views: 1308
Comments: 3
MORE THAN TWICE AS MANY RESPONDENTS SUSPECT CONTROLLED DEMOLITION OVER FIRES AS THE CAUSE OF WTC 7'S COLLAPSE Architects & Engineers for 9/11 Truth: AE911Truth recently commissioned a survey by the online polling firm YouGov. Ted, can you talk to us about this survey? Ted Walter: Sure! First of all, prior to this survey, we had done three other surveys with YouGov. The first was a national US poll in August 2013 during the run- up to our ReThink911 campaign. The second was in Canada during the ReThink911 campaign, which we commissioned because of all the media coverage we were receiving there. The third was in December 2014, also in Canada, after a petition was submitted to the Canadian Parliament asking the government to open its own inquiry into 9/11. So this is our fourth YouGov survey — second in the US — and we did it at this time for two main reasons. First, we needed an update to our 2013 poll so we could reference more current results when discussing the public’s awareness and opinions surrounding Building 7. Secondly, we felt it was time to see if there had been any increase from 2½ years ago. The survey itself measures two things: One, how much awareness is there of Building 7’s collapse? And, two, what are people’s opinions on the cause of the collapse once they've seen it? Having this information guides our strategy on how to go about educating the public. Depending on the results, it can also be a part of our case for opening a new investigation. Based on what we found, we think these results will be a major part of our communications strategy in the lead-up to the 15th Anniversary this September. AE: And what did the survey find? TW: It certainly reinforces what we found out from the first survey: Awareness of Building 7 is limited, but when people are shown video of its collapse, a majority suspect it was a controlled demolition and support for a new investigation far outweighs opposition. We were also very pleased to see small but significant increases both in awareness and in the tendency to suspect controlled demolition and support a new investigation. In other words, the needle has moved in the last 2½ years. AE: How many people were polled? And how were they polled? TW: The survey was conducted online with a sample of 1,098 respondents who were randomly selected from those who had already signed up to participate in YouGov's online polls. The great thing about working with an online polling firm is that it allows us to show the video of Building 7’s collapse and gauge peoples’ reactions, something that wouldn’t be possible with a telephone survey. AE: How does YouGov ensure that it selects a representative sample of the US population? TW: Well, it randomly selects a sample from its national panel of respondents to match a quota frame designed to be nationally representative, i.e., reflect the national population. It does this by setting 96 targets cells based on the age, gender, race and education level of people in the US (all interlocked with each other). They then weight to that sample frame. We know YouGov’s polling is accurate because it has been successful in predicting the results of elections for many years. AE: Was the survey identical to the one done in the US 2½ years ago? TW: Almost. I'll explain two subtle changes from the previous survey. First, YouGov learned after conducting the earlier polls that some people were disturbed at seeing the video of Building 7. So this time YouGov wanted to add a question asking respondents if they would object to taking a survey that included a video of a building collapsing on 9/11. As a result of that new question, some 5% of respondents elected to skip the section with our questions. But we don't think the exclusion of those 5% pushed the results in one direction or the other. AE: What was the second difference? TW: This survey had only five questions. The previous survey had more questions relating to respondents' beliefs about 9/11. This time we omitted those questions both for cost reasons and because we didn't consider them as valuable in terms of what we wanted to find out. Both YouGov and we believe that omitting those questions did not have any major influence on the way respondents answered the questions they were asked. So, in the end, we believe it's valid to compare the results of this survey to the one in 2013 and see if there have been any changes over time. AE: Let’s go through the five questions and discuss the results question by question. What was the first question? TW: The first question introduced the fact that a third building in the World Trade Center complex collapsed later in the day on 9/11. It then asked respondents if they were aware of it. 61% said yes. That compares to 54% from the last survey. The size of that increase is worth highlighting. A 7 percentage point gain is definitely beyond the margin of error, and it translates to at least 15 million American adults becoming aware of Building 7 over the past 2½ years. 
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