Now Chocolate Companies Have Been Caught Being Politically Correct
Chocolate Easter eggs are popular this time of year, and while they can be found in all the stores right now, what you won’t find is the word “Easter” on them. Apparently the chocolate companies are caving to political pressure and avoiding potential controversy. The good news is another chocolate company is taking advantage of this cowardice and cashing in on it.
According to The Blaze:
According to Telegraph, it’s become somewhat of a trend to stroll through a festive supermarket candy isle during the Easter season without seeing one actual mention of the holiday. Instead, one is likely to see faith-neutral “chocolate eggs.”
A group of Christians who noticed the removal came up with a creative solution. The makers of the “Real Easter Egg” brought the perceived war on Easter to light with a line of Christian-themed confections.
The Manchester-based Meaningful Chocolate Company emerged six years ago with the goal of spreading the Christian message through a variety of Easter and Advent products. Instead of politically correct bunnies, flowers and chicks, Meaningful Chocolate Company openly declares Christ as the reason for all of the festivity.
But since the company first walked onto the Easter candy scene, its founder, David Marshall said the descriptions on other company’s Easter treats have become more and more bleak.
As an example, the company mentioned Cadbury’s Easter Egg Trail Pack, whose name was changed to “Egg Hunt Pack.” In addition, this season’s label on Nestlé’s Quality Street Easter egg reads: “Large Milk Chocolate Egg.” Another Nestlé product, the Milkybar Easter Egg, now has the blunt name, “Milkybar White Chocolate Egg,” proving that Cadbury is not the only company to blame for the pull.
“It looks like there is a trend,” Marshall told Telegraph.
“A lot of businesses are not comfortable with the religious aspect of the festival,” he continued. “If they want to make their product as attractive to as many people as possible it could well be that they want to remove references to the Christian festival because that will be seen as attaching to one faith tradition.”
A spokesman for Nestlé told Telegraph that there had been “no deliberate decision” to remove the word “Easter” from its holiday products and assured that customers would make an “automatic” connection even if the word was not explicitly mentioned.
“Chocolate eggs have been synonymous with Easter and the Easter story since the beginning of the last century and the association is now an automatic one,” he said. “There has been no deliberate decision to drop the word Easter from our products and the name is still widely used at Nestlé.”
Cadbury has also denied accusations that it has caved to secular pressure and removed Easter from its iconic chocolates, stating that the word “Easter” still appears, if not prominently, on the back of its creme egg wrappers:
What’s interesting is Cadbury’s reaction. Had they always had “Easter” on the back of their packaging or did they just as quietly add it to the back to avoid controversy. Will be hard to find out, but in the meantime, it loos like buying chocolate Easter eggs from The Meaningful Chocolate company is a good and faithful idea.
Poster Comment:
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