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Title: How Not to Google Yourself
Source: Wired News
URL Source: http://www.wired.com/news/business/ ... ,66958,00.html?tw=wn_tophead_3
Published: Mar 21, 2005
Author: David Cohn
Post Date: 2005-03-21 15:20:39 by Mr Nuke Buzzcut
Keywords: Yourself, Google
Views: 34
Comments: 1

How Not to Google Yourself

Wired News Report
10:27 AM Mar. 21, 2005 PT

A Cambridge startup is offering a service it says gives a measure of control over the personal data the internet disgorges, giving new meaning to a practice commonly termed "ego surfing" or "Googling yourself," the practice of typing your name into an internet search engine and seeing what pops up.

ZoomInfo's computers have compiled individual web profiles of 25 million people, summarizing what the web publicly says about each person. The service allows web surfers to search for their profile, then change it for free.

ZoomInfo can't erase information on the internet, or stop web people searches from turning up incorrect or unflattering data. But since search engines display the most relevant results first, a well constructed ZoomInfo profile will be the first or among the first choices that appear.

- - -

Ask who?: InterActiveCorp is buying Ask Jeeves for $1.85 billion, the companies announced. AskJeeves shares climbed 14 percent in early trading.

The deal would put IAC (IACI) into the highly competitive and rapidly growing business of internet search, which is dominated by big players like Google (GOOG), Yahoo (YHOO) and Microsoft's MSN service.

IAC holds a collection of electronic transaction businesses, including the travel site Expedia, the Home Shopping Network, Citysearch, Ticketmaster and the online dating service Match.com. IAC/InteractiveCorp is planning to spin off its travel business into a separate entity.

The companies said they would integrate IAC's brands into the Ask Jeeves (ASKJ) service; enhance Ask Jeeves' local search capabilities ? a hotly competitive area among online companies ? and promote the Ask Jeeves service on IAC sites.

- - -

Free web: China has blocked off-campus internet users from accessing several bulletin boards operated by universities as part of a government clampdown on outspoken domestic web sites.

Shuimu Tsinghua, a popular bulletin board run by Beijing's prestigious Tsinghua University, was among the sites sealed to outside participants last week, the Beijing Times reported.

A note posted on the bulletin board's home page announced the move and said it had been made in keeping with a new policy passed by the Ministry of Education.

Such university bulletin boards had become popular forums for discussion of everything from politics to pop culture between students, faculty, graduates and others.

China has been cracking down on internet content -- from politics to pornography -- but has struggled to gain control over the medium as more Chinese have got web access and have used it to gain information beyond official sources.

- - -

Searching photos: Ludicorp Research & Development President Stewart Butterfield confirmed internet portal Yahoo will acquire the privately held company, which operates photo-sharing web site Flickr.

Butterfield would not disclose terms of the deal, but said Yahoo will release an official statement during the afternoon. There was much speculation Yahoo (YHOO) was interested in acquiring Ludicorp, whose Flickr service allows users to easily swap photos.

The deal got a favorable reaction from Wall Street. Standard & Poor's backed its "Buy" rating on Yahoo, saying the transaction makes "strategic sense." The acquisition was also seen helping Yahoo compete against Google (GOOG), which owns Picasa, a photo-sharing company.

Shares of Yahoo rose 33 cents to $31.44 in morning trading on the Nasdaq.

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#1. To: Mr Nuke Buzzcut (#0)

Free web: China has blocked off-campus internet users from accessing several bulletin boards operated by universities as part of a government clampdown on outspoken domestic web sites.

They should buy T-shirts that say "On Campus".

Dakmar  posted on  2005-03-21   15:24:31 ET  Reply   Trace   Private Reply  


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