LaVar Ball’s Big Baller Brand Seemingly Just Hit Rock Bottom
By Dave Kovaleski
Published July 17, 2019 at 10:25am
LaVar Ball’s Big Baller Brand debuted in 2017, selling basketball sneakers for $495 — or $995 for a pair autographed by his son Lonzo.
The price was obviously too high, reflecting, perhaps, an inflated sense of self-worth by the owner.
But now that Big Baller Brand is on its last legs, it is practically giving its merchandise away.
A tweet Sunday from LA Sports Radio shows just how far the brand has fallen. It had a booth at a local volleyball tournament in Los Angeles where its wares were being sold for next to nothing.
The whiteboard shows T-shirts, once retailing for $50, on sale for $5.
Hats were also $5, while hoodies were just $15 and shorts were $20.
If you want the whole kit and caboodle of a T-shirt, hoodie, socks and those once high-priced Big Baller shoes, it was only $100.
But you really have to search to find this merchandise because it’s not available on the BBB website, which is “under construction.”
In fact, the site has been inoperative for months.
The brand took a major hit this spring when Lonzo Ball, now on the New Orleans Pelicans, filed a $2 million lawsuit against his father’s business partner, Alan Foster.
The suit alleges that Foster “conspired to embezzle millions of dollars and then divert those funds for his personal use, including to acquire assets in Ethiopia.”
Lonzo Ball is a 51 percent owner in the company, but it appears he is done with it.
In March, he had his Big Baller Brand logo tattoo inked over with dice.
So, if you want some Big Baller merch, you better get it soon, because it probably won’t be around much longer.
Poster Comment:
This outfit had niche merchandise. When that niche was filled it was bye bye for the whole line.