Title: Procter & Gamble Loses $5 Billion Dollars Following ‘Woke’ Gillette Ad Campaign Source:
[None] URL Source:https://www.infowars.com/procter-ga ... ing-woke-gillette-ad-campaign/ Published:Jul 31, 2019 Author:Paul Joseph Watson Post Date:2019-07-31 09:38:17 by Horse Keywords:None Views:125 Comments:3
Get woke, go broke.
Procter & Gamble has reported a net loss of $5.24 billion, prompting speculation as to whether a boycott of the company’s Gillette shaving products after a divisive ‘woke’ ad campaign hit the company’s bottom line.
The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.
The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.
The ad was so despised, it went on to become one of the most hated ads in Internet history.
It has now been revealed that Procter & Gamble took an $8 billion writedown on its Gillette shaving business, contributing to “a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30.”
P&G claims the writedown is “due primarily to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.”
But how much of that “increased competition,” from the likes of Harry’s and Dollar Shave Club, was thanks to customers abandoning Gillette after their man-bashing commercial?
Sales were already on the decline back in April, but the following month Gillette released yet another ‘woke’ commercial in which a dad taught his transgender son to shave for the first time.
If P&G wants to halt the slide it may have to seriously reconsider alienating a huge chunk of its customer base with identity politics nonsense.
Poster Comment:
I personally boycotted them. I also saw Dick's Sporting Goods is down since coming out against guns.
"It does not take a majority to prevail, but rather an irate, tireless minority, keen on setting brush fires of freedom in the minds of men." -- Samuel Adams (1722-1803)‡
"Resistance to tyrants is obedience to God." -- Thomas Jefferson
Anytime a company identifies itself with less than 3% of the market, that's what they'll get in sales. (It's really not difficult to understand.)
“The most dangerous man to any government is the man who is able to think things out... without regard to the prevailing superstitions and taboos. Almost inevitably he comes to the conclusion that the government he lives under is dishonest, insane, intolerable.” ~ H. L. Mencken
Fantastic news and video! They really should all know by now that going PC (I refuse to use millennial lingo) brings massive trouble. Hope it made a dent, but of course there's no guarantee it did -- mebbe they rake in 50b/yr like Farcebook.
USA! USA! USA! Bringing you democracy, or else! there were strains of VD that were incurable, and they were first found in the Philippines and then transmitted to the Korean working girls via US military. The 'incurables' we were told were first taken back to a military hospital in the Philippines to quietly die. – 4um