From 2004... No Joke: How Money Talks Now Several advertising execs and industry observers cite a campaign by San Francisco-based discount broker Charles Schwab & Co. and its ad agency GSD&M, Austin, Texas, last year. In the contentious spot, a manager at an unnamed brokerage exhorts his team to push a lame stock on customers. "Let's put some lipstick on this pig!" he declares, in words similar to those attributed to disgraced former Merrill Lynch Internet analyst Henry Blodgett.