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Title: Red Bull & Goya Foods Resist Cultural Warrior Group-Think... And Sales Are Off The Charts
Source: zerohedge
URL Source: ... oup-think-and-sales-are-charts
Published: Jul 28, 2020
Author: Tyler Durden
Post Date: 2020-07-28 16:53:58 by Esso
Keywords: None
Views: 41
Comments: 2

What is it that motivates companies to sign up to virtue-signaling ad campaigns that have absolutely nothing to do with their product, and may even damage the bottom line?

This month, two well-known corporate brands made a giant leap of faith, jumping into shark-infested waters to swim against the powerful current of cancel culture. Shockingly, not only did they survive the death-defying plunge, but it appears they are being rewarded for their bravado.

The first act of ‘heresy’ came from the CEO of Goya Foods, Robert Unanue, who accepted an invitation to the White House by Donald Trump to promote a program aimed at assisting the Hispanic American community. All things considered, just accepting the invitation was risky enough. But Unanue went one step further and actually heaped words of praise on the US leader.

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#1. To: Esso (#0)

The only Goya product I've used is their medium-heat salsa verde (green sauce) and it's outstanding on everything from mexican food to eggs to seafood.

“The most dangerous man to any government is the man who is able to think things out... without regard to the prevailing superstitions and taboos. Almost inevitably he comes to the conclusion that the government he lives under is dishonest, insane, intolerable.” ~ H. L. Mencken

Lod  posted on  2020-07-28   17:32:08 ET  Reply   Trace   Private Reply  

#2. To: Lod (#1)

salsa verde

I would go into the taquerias in Chicago. When they ask if I wanted hot sauce I would tell them, "Verde". ;)

"When bad men combine, the good must associate; else they will fall, one by one." Edmund Burke

BTP Holdings  posted on  2020-07-28   17:38:18 ET  Reply   Trace   Private Reply  

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