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Title: Early Numbers Show Ratings Plunge Got Even Worse for the NFL on Sunday
Source: [None]
URL Source: https://www.westernjournal.com/earl ... b2cbe92bd134c5466af5bccb4a232d
Published: Sep 14, 2020
Author: Johnathan Jones
Post Date: 2020-09-15 07:20:26 by BTP Holdings
Keywords: None
Views: 15

Early Numbers Show Ratings Plunge Got Even Worse for the NFL on Sunday

By Johnathan Jones

Published September 14, 2020 at 11:17am

Initial ratings show the woke NFL saw a nearly 30 percent decrease in viewership during the first prime-time Sunday game of the season on NBC.

The Dallas Cowboys lost 20-17 to the Los Angeles Rams in a “Sunday Night Football” game that was marketed as a must-see.

https://twitter.com/SNFonNBC/status/1304463234586607617? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E130446323458660 7617%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fwww.westernjournal.com%2 Fearly-numbers-show-ratings-plunge-got-even-worse-nfl-sunday%2F

Despite having “America’s Team” facing off against a team from the country’s second-largest TV market in what turned out to be a nail- biter, the NFL game was a ratings disappointment, Deadline Hollywood reported Monday.

The game earned an initial 4.7 among the key advertiser demographic of ages 18-49 and attracted a total of 14.81 million viewers based on early Nielsen data, the report said.

That is an abysmal showing.

Those early numbers represent a 28 percent decrease in the key demo and a 23 percent drop in total viewership when compared with 2019’s “SNF” season opener in which the New England Patriots walloped the Pittsburgh Steelers 33-3 in Foxborough, Deadline reported.

It’s also a big tumble from the game’s recent high for Sunday night on NBC.

A Sept. 30, 2019, matchup between the New Orleans Saints and the Cowboys attracted 24.7 million viewers, which was the most-watched “Sunday Night Football” game since 2016, according to The Fort Worth Star-Telegram.

Less than a year later, a Sunday night game featuring the Cowboys drew in almost 10 million fewer viewers, based on early figures.

Many fans, who are in their sixth month of a global pandemic and have witnessed nationwide civil unrest since May, didn’t tune in Sunday, despite the return of the country’s most popular sport to TV.

It wouldn’t be a stretch to say the NFL’s decision to embrace leftist political activism and anti-police sentiment — including encouraging protests during the national anthem and airing a separate “national anthem” for black Americans — was largely responsible for the decline in interest in the Sunday prime-time game.

That activism was on display Sunday night in Inglewood, a day after two police officers were ambushed and shot Saturday in nearby Compton:

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