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Sports See other Sports Articles Title: Early Numbers Show Ratings Plunge Got Even Worse for the NFL on Sunday Early Numbers Show Ratings Plunge Got Even Worse for the NFL on Sunday By Johnathan Jones Published September 14, 2020 at 11:17am Initial ratings show the woke NFL saw a nearly 30 percent decrease in viewership during the first prime-time Sunday game of the season on NBC. The Dallas Cowboys lost 20-17 to the Los Angeles Rams in a “Sunday Night Football” game that was marketed as a must-see. Despite having “America’s Team” facing off against a team from the country’s second-largest TV market in what turned out to be a nail- biter, the NFL game was a ratings disappointment, Deadline Hollywood reported Monday. The game earned an initial 4.7 among the key advertiser demographic of ages 18-49 and attracted a total of 14.81 million viewers based on early Nielsen data, the report said. That is an abysmal showing. Those early numbers represent a 28 percent decrease in the key demo and a 23 percent drop in total viewership when compared with 2019’s “SNF” season opener in which the New England Patriots walloped the Pittsburgh Steelers 33-3 in Foxborough, Deadline reported. It’s also a big tumble from the game’s recent high for Sunday night on NBC. A Sept. 30, 2019, matchup between the New Orleans Saints and the Cowboys attracted 24.7 million viewers, which was the most-watched “Sunday Night Football” game since 2016, according to The Fort Worth Star-Telegram. Less than a year later, a Sunday night game featuring the Cowboys drew in almost 10 million fewer viewers, based on early figures. Many fans, who are in their sixth month of a global pandemic and have witnessed nationwide civil unrest since May, didn’t tune in Sunday, despite the return of the country’s most popular sport to TV. It wouldn’t be a stretch to say the NFL’s decision to embrace leftist political activism and anti-police sentiment — including encouraging protests during the national anthem and airing a separate “national anthem” for black Americans — was largely responsible for the decline in interest in the Sunday prime-time game. That activism was on display Sunday night in Inglewood, a day after two police officers were ambushed and shot Saturday in nearby Compton: Post Comment Private Reply Ignore Thread
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