“Follow the money” was a useful aphorism to explain many otherwise puzzling events. As General Smedley Butler observed after a lifetime in the military ‘all wars are bankers’ wars’. Indeed. The aphorism still holds true especially as an explanation for the treasonous behaviour of so many Western politicians. Same with almost all of the international NGOs and ‘charities’ like the Clinton Foundation. Follow the money and the hitherto inexplicable shimmies into focus.
However in recent years we’re operating under a completely different paradigm. Sure, money still explains a lot (for instance as one of the drivers for the Covid wheeze) but there are far greater and more profound forces at play. Money is just a means to an end when it comes to destroying Western civilisation and the race that created it. In fact money doesn’t seem to matter any more. Consider advertising, the driving force behind the market economy. Not so long ago advertisers spent major time and money focusing in on their target demographic and their most compelling sales pitch. That was it – that was what they did. But that’s all gone by the board as woke messaging steamrolls over every other consideration irrespective of the impact on the bottom line.
Just about every ad features blacks despite their being a very small and impecunious proportion of every Western market. And it’s not just their relative lack of numbers. Some of the targeting is borderline deranged, like the ad for an Irish hotel chain that featured a black fambly chimping out in their luxuriously-appointed room. Can you imagine a greater turnoff for normal potential customers? And the piece de resistance, an IKEA ad featuring another black fambly, this one with the adoring father with the obligatory spectacles (they’re very clever, you see). Now I’m prepared to wager serious money that in all of history IKEA never sold a single product to a black, and if they did it most certainly did not get assembled. Yet here they are, turning marketing best practice on its head and inside-out. And as the Gillette experience shows, such show-boating costs serious money. “It turns out men don’t like to be insulted and classified as overly masculine, raging sexists – and they’re dumping the brand,” Townhall reported. “Gillette’s social justice moral preening just cost them $8 billion.”
Yet it continues unabated. Even Gillette – incredibly – have kept on the two geniuses who came up with that campaign. Tech companies also throw money and profits to the wind in pursuit of the Agenda. Untold numbers of their profitable customers and content providers have been deplatformed, material of immense public interest banned, lucrative advertising rejected for being off message. Same goes for the MSM, print and TV. Meanwhile even Hollyweird has foregone the mighty buck by producing unwatchable woke drivel, driving many hitherto money-spinning franchises into the red. And corporations have gone into overdrive in shoe-horning useless minorities (anybody other than straight White males) into key positions or useless made-up jobs indifferent to the ensuing impact on the bottom line.
No, my friends, we’re in the End Game here. I don’t claim to know how things will turn out but money has taken a back seat and that very fact tells us things will never go back to the way they were.