Dove is facing a boycott from women disgusted at the toiletries company's "virtue-signalling" support for transgender weightlifter Laurel Hubbard at Tokyo 2020, which some interpreted as "celebrating the end of women's sport".
On Monday Hubbard became the first openly transgender athlete to compete at an Olympic Games when the New Zealand super heavyweight took part in the women's +87kg snatch at Tokyo 2020.
Hubbard failed to register a weight from three attempts which put paid to any hopes of qualification despite the clean and jerk event still to go.