The makers of Cracker Jack, the caramel popcorn snack popular at baseball stadiums across the country, and prominently featured in the classic baseball anthem “Take Me Out to the Ball Game” is receiving a woke repackaging, including a re-writing of the song with a gender equality message.
“Sometimes all it takes to believe you can do something is to see someone who looks like you do it first,” Cracker Jill wrote on its website. “It is in this spirit that Cracker Jack Proudly Introduces Cracker Jill. A team of new faces, showing girls that they’re represented, even in our most iconic snacks.”
Cracker Jack will repackage its snacks in 5 special-edition bags featuring women of different races, to represent girls in sports. The bags will be on sale in professional ballparks around the country, and anyone who donates $5 or more to the Women’s Sports Foundation through the Cracker Jill website will receive a free bag.
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