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Health See other Health Articles Title: Big Pharma Advertising Dollars Are at an All-Time High Big Pharma Advertising Dollars Are at an All-Time High Analysis by Dr. Joseph Mercola April 06, 2022 STORY AT-A-GLANCE > The drug industry influences and manipulates media through advertising dollars. In 2021, drug companies spent an aggregate $6.88 BILLION on direct-to-consumer advertising (DCTA), up slightly from $6.86 billion in 2020 How do you control major media? The short answer illustrated in the video above is: through advertising dollars. Big Pharma advertising dominates, making up a large portion of a given media outlets revenue, and that funding gives Pharma the power to dictate what ends up in the news and what doesnt. While Big Pharma has frequently spent more on advertising than on research and development, over the past couple of years, ad spending has increased to new heights.1 In 2021, drug companies spent an aggregate $6.88 BILLION on direct-to- consumer advertising (DTCA), up slightly from $6.86 billion in 2020.2 And, remember, DTCA is only permitted in two countries in the world, the U.S. and New Zealand, so media tend to be particularly biased in favor of Big Pharma those two countries. Did Will Smith Smack Chris Rock on Behalf of Sponsors? Pfizer, Novartis, Eli Lilly, Incyte and Exact Sciences even sponsored the 2022 Academy Awards, which was an unusual turn for the industry, according to some biopharma professionals.3 Chances are you heard about how Will Smith smacked Chris Rock across the face. Smith supposedly took offense over a comment about his wifes lack of hair. Jada Pinkett Smith has alopecia areata, which is believed to be an autoimmune disorder. Isnt it amazing, then, that Pfizer, a primary sponsor of this years Oscars,4 is working on an alopecia drug? They announced top-line results from a Phase 2b/3 trial in August 2021.5 Its especially curious since three of the other sponsors Eli Lilly, Incyte (partnering with Lilly) and Novartis also have alopecia drugs nearly ready to go.6,7,8 Coincidence? Or a cleverly disguised publicity stunt for soon-to-be-released drugs? If the latter, it would put a whole new spin on the concept of subliminal advertising. Taxpayer Money Used to Advertise Most Dangerous Drug Ever Poster Comment: Post Comment Private Reply Ignore Thread
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