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Title: Ford's F-150 Lightning Electric Pickup Truck Has Finally Arrived
Source: zerohedge
URL Source: https://www.zerohedge.com/markets/f ... ckup-truck-has-finally-arrived
Published: Apr 16, 2022
Author: Tyler Durden
Post Date: 2022-04-16 18:47:20 by Esso
Keywords: None
Views: 2151
Comments: 52

The Ford F-150 Lightning pickup is officially coming to compete with Tesla.

We have been tracking interest in Ford's flagship electric pickup projects and have watched reservations and consumer interest pick up over the last year.

Now, it looks the pickup is finally ready to hit the road - and Elon Musk's Cybertruck, its most obvious competition, is still nowhere to be found.

Ford executives have said the new pickup is going to be worth the wait. Linda Zhang, chief engineer on the project, told Bloomberg: “We were dealing with a ton of skepticism internally. It couldn’t just be a battery on wheels. We wanted it to be a real American truck that does work.”

This meant Ford had to create features that "hand't been invented yet," Zhang said. The truck's "frunk", for example, can hold 400 pounds of cargo and is comprised of 14 cubic feet of space. [LOFL!]

In selling an electric pickup, Ford is beginning to convert its extremely popular F-Series, which sells about 900,000 trucks a year, to electric.

“Does it keep us up at night? You betcha,” CEO Jim Farley told Bloomberg. “It’s America’s most popular vehicle, and there is no more trusted brand in our industry. It feels a lot like the Model A launch in 1928.”

While conducting research on electric vehicles with truck owners in Texas, Ford got mixed responses to the idea of an electric pickup.

Darren Palmer, vice president for Ford’s global EV programs, said during market research they asked Texans if EVs were a dog, which breed would they be?

Palmer recalls: “This huge, burly Texan scoffs and says, ‘It would be one of those little Chihuahuas.' Then we said, ‘OK, what kind of drink would it be?’ And he scoffs again and says, ‘Pink Champagne.’ ”

But Ford thinks it has gotten the Lightning right. The Lightning goes on sale in late April with a price that starts around $40,000.

Ford currently has nearly 200,000 reservations and has been "overwhelmed" by the demand for the truck. The automaker has had to quadruple capacity at the factory where they are making the truck.

In addition to the non-existent Cybertruck, the Lightning will be competing against Rivian's R1T truck and GMC's electric Hummer. They cost $80,000 and $112,595, respectively.


Poster Comment:

Probably not a good day to try to sell me on the idea of electric anything.

Post Comment   Private Reply   Ignore Thread  


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Begin Trace Mode for Comment # 20.

#6. To: Esso (#0)

Car guy Eric Peters on the stupid and ridiculous electric F-150:

www.ericpetersautos.com/2...ly-kill-the-electric- car/

StraitGate  posted on  2022-04-16   19:53:53 ET  Reply   Untrace   Trace   Private Reply  


#10. To: StraitGate (#6)

Interesting, thanks. EVs are a neat toy if you've got money to piss away. Other than that, it's a horrible idea.

I wish you could see that tractor, it's built like a brick shithouse, full tubular frame, every fastener on the damned thing is either blue loctited or a nylock. The shrink sleeve on the power connectors was the thickest stuff I've ever seen, and it had an adhesive on the inside to get a good seal.

I tried to get the plate off the controller to see what happened inside, but it's glued on and each of the ten machine screws had blue locktite on them. I'd like to know why that thing failed.

Esso  posted on  2022-04-16   20:23:28 ET  Reply   Untrace   Trace   Private Reply  


#11. To: Esso (#10)

Everyone I know goes away in the end...

What have I become?

Dakmar  posted on  2022-04-16   20:27:37 ET  Reply   Untrace   Trace   Private Reply  


#12. To: Dakmar (#11)

What have I become?

Esso  posted on  2022-04-16   20:33:06 ET  Reply   Untrace   Trace   Private Reply  


#14. To: Esso (#12)

What have I become?

Dakmar  posted on  2022-04-16   20:37:28 ET  Reply   Untrace   Trace   Private Reply  


#19. To: Dakmar (#14)

Ever see a residential refrigerator with an upper (ice, crushed ice, water) and lower (ice only) makers?

I can't believe I'm squeeking by with five ice cube trays that were probably around when my Dad was alive.

Life is passing me by....

Clot-shots get 'em everytime.

Esso  posted on  2022-04-16   20:49:41 ET  Reply   Untrace   Trace   Private Reply  


#20. To: Esso (#19)

You can owe me...we've won!

Dakmar  posted on  2022-04-16   21:00:01 ET  Reply   Untrace   Trace   Private Reply  


Replies to Comment # 20.

#21. To: Dakmar (#20) (Edited)

This one has a windshield wiper!

My lawnmower is better equipped.

Esso  posted on  2022-04-16 21:12:28 ET  Reply   Untrace   Trace   Private Reply  


End Trace Mode for Comment # 20.

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