Musk projects that the changes he will make at Twitter will generate more than five times its current $5 billion annual revenue, hitting $26.4 billion by 2028. His pitch deck reveals a man thinking of vast potential. Twitter has 217 million users. By 2025, Musk projects that will hit 600 million, and by 2028, there will be over 900 million Twitter users.
Twitter Blue, which will cost $3 a month and allow subscribers to customize Twitter, will have 69 million users by 2025 and 159 million in 2028, according to Musk.
usk added a sense of mystery to the show by estimating that by 2028, 104 million users will have signed up for a product he called X.
While the Times said that X wasn’t outlined in detail, the article stated Musk hinted that Twitter could offer an ad-free experience as a possibility. Whatever it is, Musk’s vision for X begins in 2023 with nine million users.
Given the timing of any potential deal, which is not likely to be completed until late this year, it would realistically be 2023 before Musk could take sufficient hold of the company to realign its workforce.