Title: Apple’s 1984 Macintosh Super Bowl commercial The greatest of all time Source:
[None] URL Source:https://www.youtube.com/watch?v=dgZFvCMqlTw Published:Aug 20, 2022 Author:Horse Post Date:2022-08-20 01:49:52 by Horse Keywords:None Views:272 Comments:1
Poster Comment:
Anya Major (born 1966) is an English athlete, actress, model and singer who starred in Apple Computer's "1984" commercial, and in 1985 appeared as "Nikita" in the video to Elton John's song of the same name.
In 1983, the Chiat/Day advertising agency held a casting call in London, on behalf of their client, Apple Computer, for what would prove to be a landmark television commercial. The vision of the agency and director Ridley Scott stipulated an actress capable of running up to a large video screen, spinning with a sledgehammer, and releasing it at the video screen. Most of the models and actresses tested struggled to do this; one errant throw nearly struck a passerby at the Hyde Park casting call.[1] She won the role with her ability to handle the hammer convincingly.
The commercial officially aired only twice on American television. It was first screened in December 1983, right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that it would be eligible for advertising industry awards for that year.[3][4] In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks.[3] Its best-known appearance was just after half-time of Super Bowl XVIII on 22 January 1984.[1] Even with these limited appearances, the ad created such a media frenzy that it gained many subsequent free TV airings and print mentions, as it was discussed in the media.
I wish that I'd made the change to iMac then. Oh well, better late than never.
“ On some great and glorious day the plain folks of the land will reach their heart's desire at last, and the White House will be adorned by a downright moron. ” ~ H. L. Mencken