The Bill & Melinda Gates Foundation this month awarded a $4.8 million grant to a company that sells smart face masks for cows.
ZELP, which stands for Zero Emissions Livestock Project, claims its artificial intelligence (AI) mask technology for livestock will reduce methane emissions considered to be a main greenhouse gas and curb climate change.
Cows and other ruminant animals emit methane in the process of digesting their food.
The mask goes around the cows head and captures the methane gas exhaled by the animal, oxidizing it and then releasing it into the air as carbon dioxide and water vapor, according to ZELP.
It also has sensors that continuously collect millions of data points on the animals that are processed by machine learning algorithms.
Our AI is trained to detect heat, flag welfare conditions, and identify the most efficient animals with a high-level of accuracy, ZELP said.
But critics, including third-generation farmer Howard Vlieger, said the Gates-funded venture is illogical and driven by greed.