Joe Biden is planning to recruit an army of TikTok influencers to win over Gen Z voters during his 2024 reelection run.
The president's digital strategy team is connecting with social media celebrities and offering them their own briefing room in the White House, Axios reports.
Among those recruited is Henry Sisson, a 20-year-old NYU student who runs a TikTok page with more than 600,000 followers. He offers commentary on US politics and regularly promotes the power of Gen Z to boost support for the Democrats.