He's an entertainer. He sells socks and coffee cups with his name on them, and playing cards with his picture on them. He sells a signed copy of his book for $28 more than an unsigned copy.
Yeah I saw that on his TuckerCarlson.com web site. It's funny. But he obviously doesn't need the money. Tucker's name is now bigger that Tucker himself now is, especially since being fired, and that merchandise helps promote to the public what he represents. I'm all for it.
As for "entertainer", yes he is entertaining. But his message is still important and true. The entertainment element is the vehicle to help deliver the serious and needed message.