On Target - Mar 21 2006
Recessed into a urinal is a pressure-sensitive display screen. When the guest uses it, he triggers an interactive game, producing images and sound. The reduced size of the target improves restroom hygiene and saves on cleanings costs (like the fly in the urinal at Amsterdam's Schiphol Airport). It also makes a trip to the urinal fun and games more than just a necessary nuisance. By projecting the game experience into the public space, viewers are treated to a new way of visualizing the abstract, and the entertainment value is boosted. The projection of the project into a museum space was conceived of as a critical-ironic measure, questioning the concept of art, but extending it at the same time. On target is an interactive installation with the functional purpose of improving hygiene.