The Grayzone has obtained slides from a confidential Israel lobby presentation based on data from Republican pollster Frank Luntz. They contain talking points for politicians and public figures seeking to justify Israel’s assault on the Gaza Strip.
Two prominent pro-Israel lobby groups are holding private briefings in New York City to coach elected officials and well-known figures on how to influence public opinion in favor of the Israeli military’s rampage in Gaza, The Grayzone can reveal. These PR sessions, convened by the UJA- Federation and Jewish Community Relations Council, rely on data collected by Frank Luntz, a veteran Republican pollster and pundit.
A source who was present during several meetings provided Luntz’s slides to The Grayzone. Participants were informed that the presentations and data contained in the slides were strictly confidential, the source said.
“This is NOT helpful,” Luntz stated in response to an email from The Grayzone requesting his comment on the private meetings.
The Luntz-tested presentations on the war in Gaza urge politicians to avoid trumpeting America’s supposedly shared democratic values with Israel, and focus instead on deploying “The Language of War with Hamas.” According to this framing, they must deploy incendiary language painting Hamas as a “brutal and savage…organization of hate” which has “raped women,” while insisting Israel is engaged in “a war for humanity.”
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