Google's new AI-powered 'Search Generative Experience' algorithms recommend scam sites that redirect visitors to unwanted Chrome extensions, fake iPhone giveaways, browser spam subscriptions, and tech support scams.
Earlier this month, Google began rolling out a new feature called Google Search Generative Experience (SGE) in its search results, which provides AI-generated quick summaries for search queries, including recommendations for other sites to visit related to the query.
However, as SEO consultant Lily Ray first spotted, Google's SGE is recommending spammy and malicious sites within its conversational responses, making it easier for users to fall for scams.