A partnership between the U.S. Army and Dwayne “The Rock”Johnson to help boost falling enlistment figures has reportedly backfired, resulting in an $11 million loss with nothing to show for it.
The high-profile marketing deal likely didn’t lead to a single new Army recruit, according to a report from Military.com, which reviewed internal documents. The service may even seek to get some of its money back. To make matters worse, the partnership could have actually hurt Army recruitment, with a projected loss of 38 enlistments.
During the 2020 election, Dwayne “The Rock”Johnson publicly endorsed Joe Biden and Kamala Harris — a move that clearly wouldn’t have endeared him to the type of young, working class males who typically sign up for military service