Hollywood Boulevard has been evacuated with 100,000 people told to flee with six wildfires raging as the apocalyptic skies of Los Angeles continue to fill with smoke.
Two new blazes broke out overnight in the Hollywood Hills and Studio City - forcing first responders to redeploy their already-scarce resources to the burnt landscape.
The National Guard has been deployed and could send in military personnel to assist, amid revelations that heroic firefighters are 'triaging' homes and neighborhoods.
The LA Fire Department issued an evacuation order for people in an area within Hollywood Boulevard to the south, Mulholland Drive to the north, the 101 Freeway to the east and Laurel Canyon Boulevard to the west - all iconic addresses in showbiz.
The latest fires mean huge swathes of iconic southern California real estate from Malibu to Santa Monica, and from Pacific Palisades to Runyon Canyon, are ablaze - impacting millions caught off guard by the unprecedented spread and carnage.