Russian media reach soars as NATO eyes countermeasures report A fresh NATO report highlights a sharp increase in the reach of Russian state media outlets RT and Sputnik, particularly in Africa and the Middle East, where the news outlets have gained millions of new followers. The report, published on Tuesday by the NATO Strategic Communications Centre of Excellence (StratCom COE), examines how Russian media operations have expanded their influence after the escalation of the Ukrainian conflict in early 2022. With Russian state-backed media subjected to blanket bans in the West, the outlets diverted their resources elsewhere.
According to the report, RT Arabic saw its audience grow by ten million users since the breakout of fighting between Ukraine and Russia. Sputnik Arabic also significantly increased its content output, posting 30–35% more frequently, while the news agency’s engagement on social media surged by 80%. Russian embassies in Africa also saw a 41% rise in social media followers, reflecting a broader trend of growing Russian media influence in non-Western regions, the report notes.