' A new ad for women's clothing directly targeted pro-transgender activists who insist that men participate in women's sports. The brand, XX-XY Athletics, showcased a campaign titled Real Girls Rock, which directly addressed critics of the women who have refused to participate or spoken out when men have competed in women's sports.
The ad features commentary against NCAA athletes like Riley Gaines and Sia Liilii. Gaines competed against male swimmer Lia (Luke) Thomas in college swimming, while Liilii and her teammates at Nevada refused to play San Jose State University this last season because SJSU had a male athlete on its women's volleyball team.
"Riley Gaines and Sia Liilii are in hot water over their transphobic comments," a radio voiceover said in the ad. "I just gotta say, who cares if biological males play in women's sports? Just be inclusive."