Israeli companies are reportedly facing a sharp decline in attracting customers worldwide, in the wake of the global community’s growing reluctance to buy from them following the launch of the war of genocide on the Gaza Strip.
According to leaked internal data from Meta, the parent company of Facebook and Instagram, the firms are paying more than double what they did in 2023 to gain online engagement, reflecting a steep drop in consumer willingness to interact with their brands.
Meta’s confidential data, obtained by Drop Site News through company whistleblowers and reported by the investigative news outlet on Monday, revealed that the average cost-per-click (CPC) - the amount advertisers pay for each user click - has increased by 155.3% for Israeli companies between 2023 and 2025.
That is an “unprecedented” spike from $0.094 to $0.24, which has put the Israeli companies’ CPS ranking next to Iraqi and Pakistani ones -- the next highest-paying companies as far advertisement costs are concerned, the report showed.