See other Activism Articles
Title: Google Inc. VP tells television makers not to fear the Internet
Source:
Khaleej Times
URL Source: http://www.khaleejtimes.ae/DisplayA ... August906.xml§ion=theworld
Published: Aug 26, 2006
Author: AP
Post Date: 2006-08-26 20:46:49 by Eoghan
Keywords: None
Views: 117
Comments: 4
EDINBURGH, Scotland - The rise of the Internet is as revolutionary as the invention of the printing press, a senior Google Inc. executive said on Saturday - but old media like television should not fear it. Marissa Mayer, Google’s vice president of search products and user experience, told an audience at the Edinburgh International Television Festival that the Internet innovator was television’s friend, not its rival. “We’re computer scientists,” she said. “We’re not brilliant storytellers or content creators.” Many in the television industry fear the inexorable growth of Google, and the Internet in general, will spell the end of traditional media like television. Producers have looked with particular alarm at the rapid rise of user-generated video. Stunts, spoofs and other clips posted on video-sharing sites like YouTube or Google Video can attract millions of viewers _ viewers who might otherwise be watching television. User-generated content has spread to television through stations like MTV Flux, which broadcasts viewer-selected and viewer-created video clips. Mayer said Google had failed to foresee the huge popularity of user-generated content - its original model for online video emphasized “premium content” which viewers would pay a small fee to access. The success of YouTube over the past year - rapidly eclipsing Google Video in popularity - took many by surprise. Mayer said the growth of Google and the Internet were both user-driven - and that’s what makes them so revolutionary. “There is a huge amount of user empowerment,” Mayer said. “I think we are seeing something that is the equivalent of the printing press in our day and age.” But she said that did not mean the end of traditional storytelling and information-sharing through television. Mayer said Google saw the two media as complementary. “I don’t think what is happening online will replace what is happening offline,” she said. “I think both the offline and the online media will continue to have very successful, rich user experiences for some time. “On the whole, I think the experience of using a television and using the Internet are so different ... there are social reasons that will cause both mediums to survive.” Both, she said, had a common interest in finding ways to convert the popularity of online video into revenue. Mayer said the challenge for television-makers was to take their content to new, and rapidly evolving, delivery formats - and Google wants to be “one of the players providing that platform.”
Poster Comment: “We’re not brilliant storytellers or content creators.” - or control freaks...
Post Comment Private Reply Ignore Thread
Top • Page Up • Full Thread • Page Down • Bottom/Latest
#1. To: Eoghan (#0)
hahahaha What a bunch of control freaks there are in Hollywood.
"If there’s another 9/11 or a major war in the Middle-East involving a U.S. attack on Iran, I have no doubt that there will be, the day after or within days an equivalent of a Reichstag fire decree that will involve massive detentions in this country." - Daniel Ellsberg Author, Pentagon Papers The mind once expanded by a new idea never returns to its' original size
Warren Buffett boosts Israel economy with mega-investments Located in the hills of Israel’s northern Galilee region, Iscar is far from the world’s manufacturing and commercial hubs. It’s also far from local power centers in Tel Aviv and Jerusalem — something that suits Wertheimer, who disdains talk of stock prices and prefers action to words. He bowed out of politics after just four years in parliament, despairing of getting government to promote industry. His frustration launched a crusade to do what government wouldn’t. He set up four industrial parks in Israel’s underdeveloped Galilee and southern Negev regions, nurturing more than 150 export-oriented businesses. In recent years, as his son, Eitan, took over the company’s operations (and clinched the deal with Buffett), Stef Wertheimer has tried to take the lessons learned from developing a global business in a strife-torn industrial backwater to create a springboard for Mideast peace. Industry, he believes, would create jobs and foster political, social and economic stability, diminishing the attraction of terrorism and providing improved trade opportunities for the West. But the realities haven’t always played into that scenario.
The mind once expanded by a new idea never returns to its' original size
Producers have looked with particular alarm at the rapid rise of user-generated video. Stunts, spoofs and other clips posted on video-sharing sites like YouTube or Google Video can attract millions of viewers _ viewers who might otherwise be watching television.
#2. To: Eoghan (#0)
#3. To: Itisa1mosttoolate (#2)
One dumb goy could see his investments go belly up...
“Yes, but is this good for Jews?"
#4. To: Eoghan (#3)
Top • Page Up • Full Thread • Page Down • Bottom/Latest
