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Editorial
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Title: New slogan: 'Welcome to Scotland' (See What $250,000 Will Get Ya)
Source: [None]
URL Source: [None]
Published: Nov 28, 2007
Author: http://www.earthtimes.org/articles/show/
Post Date: 2007-11-28 20:21:35 by tom007
Keywords: None
Views: 127
Comments: 1

New slogan: 'Welcome to Scotland' Posted : Wed, 28 Nov 2007 18:00:55 GMT Author : General News Editor Category : US (World) News Alerts by Email click here ) Create your own RSS US World News | Home GLASGOW, Scotland, Nov. 28 Scotland has replaced its airport signs proclaiming the country to be "the best small country in the world" with a new slogan: "Welcome to Scotland."

The new slogan, which was revealed Tuesday after six months of development and $250,000 spent on the project, is also printed on the posters in Gaelic as "Failte gu Alba," The Times of London reported Wednesday.

The posters also include a series of images depicting life in Scotland, including a boy looking at an exhibit at Kelvingrove Art Gallery and Museum in Glasgow, a man in a raincoat walking in Edinburgh and a picture taken from a high altitude of Inverness.

Some have criticized the campaign for lacking emotion.

"It feels governmental, corporate and static," Anita Califano, a senior consultant with 2012 London Olympics logo creator Wolff Olins, told The Times. "It all fails to convey the spirit of the place, the emotion. If the purpose of branding is to create an emotional connection, they are not doing that."

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#1. To: tom007, PILOTS, ATC (#0)

ATC: American 127 I need to spin you for traffic. Give me a left three-sixty. Rollout heaing two-seven-zero.

AAL127: Do you know it costs $2000 in fuel in a 727 to make a three-sixty degree turn!!?

ATC: In that case, give me $4000 worth.

Law Enforcement Against Prohibition

"There is no 'legitimate' Corporation by virtue of it's very legal definition and purpose."
-- IndieTx

IndieTX  posted on  2007-11-28   22:06:13 ET  Reply   Trace   Private Reply  

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