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Title: New Hampshire Freedom4um Ad is Ready to Go!
Source:
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URL Source: http://www.freedom4um.com/cgi-bin/readart.cgi?ArtNum=66679&Disp=0
Published: Dec 3, 2007
Author: Christine
Post Date: 2007-12-03 11:35:40 by christine
Keywords: None
Views: 10696
Comments: 124
Thanks to those here for your time and interest in creating our ad (a special thanks to Critter) for the Manchester Union Leader. Pending agreement with the paper, our plan is to run it on Sunday, January 6th , two days before the New Hampshire primary.
We have two choices. The 4 x 6 Black and White for $1100 and 4 x 6 Color for $1864. Our preference, of course, is the eye catching color!
Several 4um members have pledged financial support and now we need to hear from others who enjoy posting here on a regular basis. I believe that the presidency of Ron Paul is our last chance to Restore our Republic and to save our country.
I would appreciate it so much if we at Freedom4um could do our part in making this happen. You may PM me with your pledges and with complete confidentiality.
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#17. To: christine (#0)
Subliminal messages in the ad: 1. Title statement looks like a fact. For a casual careless observer who does not go deeper than title this could be an ad for the person named in the title. 2. 2nd line "Scare" is negative. Instinctive answer to the question is NO (I don't get scared -> I'm not with you) 3 "scares us" - repeats 2. -> Those who get scared loose. 4. "Put an end to war on drugs"? Like, is he actually FOR them? 5. 5-end stars in the photo can be interpreted as a hint that the object is part of the system. Just some marketing thoughts...
2. 2nd line "Scare" is negative. Instinctive answer to the question is NO (I don't get scared -> I'm not with you) 3 "scares us" - repeats 2. -> Those who get scared loose. I agree. A lot of poeple won't notice anything but the title and think it is an ad for Hilary and instead of getting scared they might even like it. Instead of going negative like Fred and McCain did in the debate it might be good to only talk about the positives - Ron Paul's stance on the issues.
for me, it works. that headline is an attention grabber and it makes me want to read what comes next. our target audience for the ad is republicans who can and will vote in the NH primary so i think that, in this case, the hillary fear factor is going to sell.
Not to bash the ad but i didnt like the 'SCARE' deal either. most probably because i have heard identical sentiment from numerous people who support rudy since 'we can't have hillary'. when i ask them why they'd support an abortionist gun-grabbing crossdresser when theyre purportedly conservatives, they say 'BUT WE CANT HAVE HILLARY NOW THAT IS A SCARY THOUGHT!'. whenever i see a 'NO HILLARY' sticker here it usually accompanies a 'support our troops' yellow ribbon or a dubya sticker. so, while you're right that the hillary fear factor may sell, i think that that aspect may be largely irrelevant when the race we're in is among only REPUBS. maybe something like , 'who really represents traditional conservatism, and has the record to prove it?' Paul quashes all the other posers. so something along those lines would work. Great idea for the ad, maybe i can price some such ads here in local papers.
good wording here
Doesn't the new one sort of address that?
I like that one a lot. His record on guns and being pro life are keys to repubs, too.
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#33. To: _ru (#17)
1. Title statement looks like a fact. For a casual careless observer who does not go deeper than title this could be an ad for the person named in the title.
#34. To: RickyJ (#33)
#95. To: christine (#34)
#98. To: Artisan, Critter (#95)
so, while you're right that the hillary fear factor may sell, i think that that aspect may be largely irrelevant when the race we're in is among only REPUBS. maybe something like , 'who really represents traditional conservatism, and has the record to prove it?' Paul quashes all the other posers. so something along those lines would work.
#99. To: Artisan, christine (#98)
#101. To: Critter (#99)
Replies to Comment # 101.