Consciously or unconsciously, directly or indirectly, each and every creature, each and every human being — in one form or the other — strives to assert individuality. But when eventually man consciously experiences that he is Infinite, Eternal and Indivisible, then he is fully conscious of his individuality as God, and as such experiences Infinite Knowledge, Infinite Power and Infinite Bliss. Thus Man becomes God, and is recognized as a Perfect Master, Sadguru, or Qutub. To worship this Man is to worship God. When God manifests on earth in the form of man and reveals His Divinity to mankind, He is recognized as the Avatar — the Messiah — the Prophet. Thus God becomes Man.