NEW YORK -- Univision's local New York affiliate has taken the market's July sweep in all three key demo news races for the first time in history.
WXTV-Univision 41 won in adults 18-49 at 6 p.m., 6:30 p.m. and 11 p.m. newscasts against the English-language competition on the other stations, according to data from Nielsen Media Research. It also won weekday primetime in adults 18-49 against the English-language stations as well as adults 18-34.
In weekday primetime, Univision's 174,000 viewers in adults 18-49 was just able to edge out the 173,000 for WNYW-TV, the local Fox affiliate. WNBC came in third during the week with an average 120,000 viewers.
For the 6 p.m. time period, the race was much more one-sided. Univision averaged 123,000 demo viewers to WABC-TV's 87,000, WCBS's 52,000 and Fox's 40,000. It was much the same at 6:30 p.m., where "Noticiero Univision" averaged 122,000 adults 18-49 to 83,000 for ABC's "World News With Charles Gibson," 59,000 for "NBC Nightly News With Brian Williams" and 54,000 for the "CBS Evening News With Katie Couric."
Things get a bit closer but not much more at 11 p.m., where "Noticias Univision 41" averaged 172,000 adults 18-49 to WABC's 155,000, WNBC's 138,000 and WCBS's 106,000.
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Title: Historic win for NYC Univision (most viewers in NYC)
Source:
Hollywood Reporter
URL Source: http://www.hollywoodreporter.com/hr ... 1f595b5fc21e0a0710bb0e4c82bc5a
Published: Aug 4, 2008
Author: Paul J. Gough
Post Date: 2008-08-05 18:39:42 by buckeye
Keywords: None
Views: 357
Comments: 12
Aug 4, 2008, 06:36 PM ET Poster Comment: If you're wondering why your vote does not count, this may be the answer.
Historic win for NYC Univision
Takes July news sweeps in all three key demos
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#1. To: Tauzero, Itisa1mosttoolate, RickyJ, christine, lodwick, PSUSA, james deffenbach, farmfriend, Artisan, HOUNDDAWG, Jethro Tull, LACUMO, bush_is_a_moonie, rowdee, Cynicom, Dakmar, Rupert_Pupkin, robnoel, mirage, scrapper2, nobody (#0)
If you really stop and think about this story, it's a little window into the population and cultural shift that is going on all around us. Thinking this story over when I first picked it up today, it truly began to dawn on me: we deserve this, and we are only going to get more of it. This happened in about two generations. Nobody is doing anything to slow it down. It's being accelerated. The two media-selections of this presidential election will ensure that.
Univision makes clean sweep of New York City Sunday demos. Just for you marketeers out there, this information was attached above that block of text: HispanicTips has 41,728 stories & 80,000 to 120,000 visitors a month. You know a hot tip when you see one!
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#2. To: All (#1)
“A Spanish-language TV station has swept all key demographic audience categories in New York’s TV ratings race regardless of language, despite the facts that the New York TV market is barely 20 percent Hispanic and that four commercial TV stations (the affiliates of Univision, TeleFutura, TV Azteca, and Telemundo) compete for that 20 percent vs. the six major commercial stations that compete for the 80 percent, non-Hispanic portion of the New York TV audience. In addition, the 6 pm local news and 6:30 pm network news were by far New York’s most watched early news programs on Sunday, August 13 (yesterday). And Univision 41 also won New York’s prime-time ratings race (8 pm to 11 pm) among viewers aged 18 to 34 and 18 to 49. “
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