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Science/Tech
See other Science/Tech Articles

Title: Science Proves Exotic Cars Turn Women On
Source: [None]
URL Source: [None]
Published: Sep 5, 2008
Author: wired.com
Post Date: 2008-09-05 20:48:06 by tom007
Keywords: None
Views: 346
Comments: 12

Science Proves Exotic Cars Turn Women On By Keith Barry EmailSeptember 04, 2008 | 1:07:47 PMCategories: Autopia WTF? Dept., Exotics

Lamborghini

A study commissioned by a phallically named insurance company proves beyond all doubt that the unbridled roar of an Italian supercar turns women on but the soft purr of a fuel-efficient econobox doesn't stimulate anyone's MPG-spot.

David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, then measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff -- a measure of their arousal -- after hearing the revving exotics, but the amount the women had was off the charts.

The econobox, however, left everyone colder than a January day in Nome.

The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear we're not making this up), which was curious to know how people respond to high-end luxury cars. "We knew owners of luxury cars felt a connection with the sound of their vehicles," says Steve Langan, managing director of the insurance company. "We have now scientifically proven the physical attraction people feel when it comes to cars."

To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.

“We saw significant peaks in the amount of testosterone in the body, particularly in women," Maxon says, noting that even women who said they had no interest in cars were turned on. "Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”

As for the Polo? Everyone had less testosterone after listening to it. That means the acceleratus interruptus of a Prius going all-electric in traffic is automotive equivalent of skin flicks starring previous secretaries of state, despite General Motors' claim that nearly nine out of 10 women would rather talk to a guy in a hybrid than a Porsche.

Don't buy it? Check out these videos of Maserati, Lamborghini and VW Polo exhaust notes and tell us how you feel afterward. Be forewarned, though -- we are not responsible for any primeval responses they cause.

Photo by Flickr user VOD Cars. (1 image)

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#1. To: tom007 (#0)

DOH.

It's not the car, it's the jack that it takes to buy it.

I hope that taxpayers did not pay for this dopey study.

A nation of mullets, ruled by inbred, moronic tyrants.

Lod  posted on  2008-09-05   20:54:24 ET  Reply   Trace   Private Reply  


#2. To: lodwick (#1)

It's not the car, it's the jack that it takes to buy it.

You beat me to it, loddy. If a Prius cost a half mil some women would crawl all over the nerd driving it without knowing that when they stuck their arm out the window the car turns.

Liberty is not a means to a higher political end. It is itself the highest political end.
Lord Acton

James Deffenbach  posted on  2008-09-05   20:57:10 ET  Reply   Trace   Private Reply  


#3. To: lodwick, James Deffenbach (#1)

I hope that taxpayers did not pay for this dopey study.

What are the odds?


"You have delusions of adequacy."

farmfriend  posted on  2008-09-05   21:05:40 ET  Reply   Trace   Private Reply  


#4. To: farmfriend, lodwick (#3)

From the article: " The study was commissioned by the ultra-exclusive British insurer Hiscox..."

Liberty is not a means to a higher political end. It is itself the highest political end.
Lord Acton

James Deffenbach  posted on  2008-09-05   21:08:03 ET  Reply   Trace   Private Reply  


#5. To: James Deffenbach, all (#2)

If a Prius cost a half mil some women would crawl all over the nerd driving it without knowing that when they stuck their arm out the window the car turns.

Yes, the "stuff" that we have, is now defining who we are, and not what we are.

Sad state of affairs.

A nation of mullets, ruled by inbred, moronic tyrants.

Lod  posted on  2008-09-05   21:08:50 ET  Reply   Trace   Private Reply  


#6. To: lodwick (#1)

I hope that taxpayers did not pay for this dopey study.

Well, we can hope.

"Satan / Cheney in "08" Just Foreign Policy Iraqi Death Estimator

tom007  posted on  2008-09-05   21:09:37 ET  Reply   Trace   Private Reply  


#7. To: lodwick (#1)

I hope that taxpayers did not pay for this dopey study.

According to the article it was financed by "a phallically named insurance company".

Hancock?

I'll shut the hell up now before I embarrass myself further.

And they write innumerable books; being too vain and distracted for silence: seeking every one after his own elevation, and dodging his emptiness. - T. S. Eliot

Dakmar  posted on  2008-09-05   21:16:41 ET  Reply   Trace   Private Reply  


#8. To: tom007 (#0)

www.youtube.com/watch? v=gohv3lpLlsc

“The best and first guarantor of our neutrality and our independent existence is the defensive will of the people…and the proverbial marksmanship of the Swiss shooter. Each soldier a good marksman! Each shot a hit!”
-Schweizerische Schutzenseitunt (Swiss Shooting Federation) April, 1941

X-15  posted on  2008-09-05   21:24:56 ET  Reply   Trace   Private Reply  


#9. To: X-15 (#8)

What would I give to be that 'shoulder' harness.

Nice job, chick, pedal to the metal.

A nation of mullets, ruled by inbred, moronic tyrants.

Lod  posted on  2008-09-05   21:45:49 ET  Reply   Trace   Private Reply  


#10. To: Dakmar (#7)

I'll shut the hell up now before I embarrass myself further.

laughing...

Do You Know What Freedom Really Means? Freedom4um.com

christine  posted on  2008-09-05   22:00:53 ET  Reply   Trace   Private Reply  


#11. To: lodwick (#9)

What would I give to be that 'shoulder' harness.

Time to pack you off to bed.

Cynicom  posted on  2008-09-05   22:10:43 ET  Reply   Trace   Private Reply  


#12. To: Cynicom (#11)

Time to pack you off to bed.

Amen, and good night.

A nation of mullets, ruled by inbred, moronic tyrants.

Lod  posted on  2008-09-05   22:23:37 ET  Reply   Trace   Private Reply  


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