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Health See other Health Articles Title: How adorable is soy? How adorable is soy? Have you seen the commercials for Soyjoy? If you have, then you know just how whimsical soy can be. Soyjoy is an "all natural fruit and soy bar." And if you think the commercials are cute as pie, wait till you see the website. The site features two cartoon characters – a skateboarding bunny and some variety of fuzzy animal (groundhog, muskrat, mole?) who carries a striped umbrella. These two creatures pop up everywhere as you navigate through Soyjoy art exhibits, Soyjoy e-cards, and Soyjoy definitions of "joyous words" such as cock-a-hoop ("state of unrestrained joy"). These things have nothing to do with soy, obviously. It's all about selling a snack product. The site makes some interesting claims, such as: "Soy makes your heart smile," and "Warning: Soyjoy is known to induce rosy vision and mild tummy bliss." I wonder if Soyjoy scientists have conducted any studies to back up those micawberish claims? Micawberish, by the way, means "unflappably hopeful and optimistic" according to the dictionary of joyous words. And according to a new study from the United Soybean Board (USB), Americans appear to be quite micawberish about soy. The study found that that 85 percent of U.S. consumers view soy as healthy. But why are 15 percent of us holding out? Maybe it's the taste. NutraIngredients-USA reports that food manufacturers who use soy in their products are "going to great lengths" to improve the "off-tastes" associated with soy. In fact, one company has introduced "flavor masking tools" designed to be effective "in overcoming bitter, burning, astringent, chalky, salty, metallic tastes and a host of other off-flavors and off-notes." Hmmm. If a food is bitter, burning, astringent, chalky, salty, and metallic, that might be nature's way of saying, "Don't eat this stuff!" Longtime e-Alert readers are aware that the truth about soy consumption is not likely to cause much cock-a-hoop, with the exception of fermented soy. And most of the soy we consume is unfermented. You can read all about it in the e-Alert "Dog's Best Friend" (8/9/07). Sources: "Soy Has Staying Power as Healthy Option" Sarah Hills, NutraIngredients-USA, 9/23/08, nutraingredients-usa.com www.healthiertalk.com ">Click for Full Text!
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