Thanks to the eagle-eyed forum members over at BevNET, we have news of sugar-sweetened versions of some PepsiCo products coming soon. Per Beverage Industry magazine, the names will be Pepsi Throwback and Mountain Dew Throwback:
In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar.
This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the "big guys" with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).
Pepsi has been experimenting elsewhere with sugar-sweetened drinks. We reported last February about two such entries
Pepsi Raw in the UK and Mexico's Pepsi Retro. It's nice to see some of this finally coming to the States.
A search of the United States Patent and Trademark Office's Trademark Electronic Search System shows the following logos tied to these brands
Click for Full Text!