There’s a quote from an ancient Buddhist text called the Dhammapada that’s often translated as, “We are what we think. All that we are arises with our thoughts. With our thoughts we make the world.”
In other words our mental habits shape our personality and determine how that personality will behave, and that behavior contributes to the shaping of the world.
We see a similar line in the Upanishads of Hinduism: “As is your desire, so is your intention. As is your intention, so is your will. As is your will, so is your deed. As is your deed, so is your destiny.”
These are two different ways of expressing the same timeless observation we see pop up in various forms throughout philosophical traditions around the world: that our actions arise from our thoughts and our thoughts arise from our conditioned mental habits, so we need to be very careful about what those mental habits are since it will ultimately determine our destiny.
But the people who pour the most energy and attention into this timeless observation as a group are not the Buddhists, nor the Hindus, nor any religious or philosophical tradition at all. Those who are the most interested in studying and acting upon this insight are the powerful people who rule this world.
The powerful understand that because people’s actions follow from their thoughts and the destiny of the world follows from people’s actions, if you can control the thoughts people think at mass scale you can control the destiny of the world.
Control the way people collectively think about things and you can control the way they act, you can control the way they organize, and you can control the way they vote. This is important because people have become more literate and better at sharing information over the years, and therefore more aware of the value of freedom and equality, so it’s gotten harder and harder to deny them freedom and equality without sparking violent revolutions and winding up with your head in a basket.
Power structures of more “enlightened” societies have addressed this dilemma by giving people the illusion of freedom snd equality while still keeping them enslaved to the agendas of their rulers via mass-scale psychological manipulation. Media institutions, online platforms and think tanks are dominated by plutocrats in coordination with secretive government agencies to ensure that the information the majority of people consume serves the social, political, military and geostrategic interests of the ruling power structure.
This is why when you watch the news on TV it always kind of feels like they are deceiving you; that’s exactly what’s happening. Information that is inconvenient for the powerful is omitted, while information that serves the powerful is amplified and twisted in the most convenient light possible.
This happens not because the media-controlling class is personally leaning over the shoulder of every news reporter and instructing them to lie, but because if you control who runs a media outlet then you control who they will hire and who they will elevate, naturally giving rise to a system wherein reporters understand that the only way for them to advance their careers is to promote narratives which serve the ruling power establishment and marginalize narratives which don’t.