In mid-2022, we set up a news alert for terms like “cricket protein” and “cricket burgers.” Since then, there have been occasional peaks with a whole lot of valleys in interest as Americans generally aren’t excited about the prospects of getting their necessary protein from bugs.

There was a spike that started shortly after news broke that bird flu was being transmitted to cattle. On the surface this makes sense, but it was conspicuously odd that there was no spike when bird flu was limited to poultry. Surely Americans would be concerned about their sources of protein whether it was beef or chicken affected, but media coverage didn’t reflect that.

What’s really happening is not a greater concern for beef. It’s a media- and government-manufactured concern that is coinciding with the planned push for insect proteins in America. This falls into the same trend that has “nutritionists” claiming beef is bad for our health, “journalists” pretending like Americans are turning away from beef, and “scientists” claiming cattle are the biggest cause of global warming.

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