The Washington Post appears to be facing an existential crisis.

The troubled left-wing newspaper, which is owned by former Amazon CEO Jeff Bezos, has reportedly seen its traffic crater by nearly 90 percent since 2021.

It has also seen a considerable decline in revenue despite Bezos making clear that he will not subsidize its losses.

Semafor reports:

Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021.

That month, the Post briefly reached a high of around 22.5 million daily active users following the attack.

But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.